Ultrasonic AG is driving forward plans to expand its distribution strategy, it has now signed a cooperation agreement with Walmart Group of the US (especially Walmart Supercenters). Alongside sandals and slippers, ULTRASONIC will supply this partner with children's footwear with a sporty design and a good quality, manufactured in the recently acquired production facilities near Xiamen. The agreement thus enables ULTRASONIC to enter this attractive, fast-growing sub-segment of the urban footwear market.

In connection with this, the company will also be introducing its own quality brands tailored specifically to the Chinese mass market. These will be positioned below the premium ULTRASONIC brand. The sale of children's footwear under the new brand name is expected to start in the second half of 2013, while the sale of sandals and slippers, which will also be cheaper than the ULTRASONIC brand, is scheduled to start in 2014.