Fridays: Shaping a New Future

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1

Electra investment overview

•  Broader skillset with experience outside casual dining

•  Team can achieve sustainable growth

•  Experience of navigating tougher market

•  Iconic brand and strong growth strategy

•  Sector dislocation presents acceleration opportunity, both organically and inorganically

•  4D strategy prepares Fridays for the future of casual dining

•  Financial, non-financial and sustainability metrics all at point of positive inflexion

2

Fridays strategy & operations

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