UNITH Ltd. announced the appointment of Mr. Justin Baird FRSA as Non-Executive Director. Justin, Fellow of the Royal Society of the Arts (FRSA) brings over twenty years of management and hightech experience, in areas ranging from research and development, analogue and digital engineering, embedded systems development, hardware and software product management, high speed digital networks, large scale multimedia processing systems, mobile and web application deployment, android and iOS mobile applications, agile team management, and social media technologies. He holds two U.S. Patents, four pending U.S. Patents, and has written several technical papers within these areas of research.

He has founded, advised and invested in numerous startups, with a focus on the development of emerging technology solutions that deliver societal benefit across many sectors. Justin's extensive career has spanned across multiple industries and geographies. He started his career as a Research & Development engineer, building and coding embedded hardware and software products in the professional audio industry, and later established an office in San Francisco for an Australian based startup, which was later acquired Dolby Laboratories, where he then moved into a management role.

He has worked at Google as an Innovationist where he launched YouTube across The Asia Pacific and brought the first Android devices to market and has held multiple senior executive roles in emerging technology companies including Dentsu, Accenture, DHL and Microsoft. As a creative technologist he has delivered multiple projects incorporating artificial intelligence, robotics, and next-generation interactive experiences. As an example, Justin worked with Hanson Robotics to create an AI singing voice for Sophia, the humanoid robot.

The culmination of this project was a duet that Sophia sang live with Jimmy Fallon on the Tonight Show. Justin holds a Bachelor of Science in Computer and Electrical Engineering from the University of Miami, Miami, USA, and an MBA from the Australian Graduate School of Management, Sydney, Australia. He completed the Disruptive Strategy Leadership Program of the Harvard Business School, Boston, Massachusetts, USA, and the Diversity and Inclusion Certificate Program of Cornell University, Ithaca, New York, USA.

Justin is currently the co-founder of his own tech startup based in Singapore and offers his experience and skills as an independent strategy and management consultant focused on Asia Pacific based startup and scale-up businesses.