Verint announced its expanded partnership with Webex by Cisco through the integration of the Verint Open Platform?s unified data hub into the Webex App Hub for Webex Contact Center. Verint Open Platform is built around a unified data hub, which collects all of a brand?s behavioral data in a single repository to maximize the business value hidden in their behavioral data. Behavioral data consists of customer interactions, customer experiences (CX), and workforce data that are created across every touch point of the customer with the brand.

For many brands, this behavioral data is typically locked up in numerous data silos, where it is hard to access or use for deriving critical business insights. The unified data hub can connect these disparate data silos so the data can then be easily accessed and leveraged to empower employees, supervisors and managers with insights and turn the organization into a highly efficient, data-driven operation. The openness of the Verint Platform fits a brand?s enterprise ecosystem and enables them to adopt new innovations at their own pace based on business priorities.

Verint Open Platform delivers the flexibility that drives ROI and future proofs technology investments.