WEMADE and the DIFC Innovation Hub have jointly announced a strategic partnership to build a global web3 gaming hub, 'WEMIX PLAY Center.' This initiative aims to boost the development of Dubai's gaming ecosystem and support the Dubai Program for Gaming 2033, to position Dubai among the top 10 cities in the global gaming industry. The DIFC Innovation Hub, which fosters innovation, enterprise, and talent across various sectors, has welcomed WEMADE as the first South Korean gaming company to join and benefit from its accelerator schemes, innovation community, and supportive regulatory frameworks.

WEMADE will collaborate with DIFC Innovation Hub to expand the WEMIX ecosystem. The WEMADE-DIFC Innovation Hub collaboration focuses on several core initiatives, including establishing the WEMIX PLAY Center within the DIFC Innovation Hub to onboard web3 game companies. To fully optimize this milestone opportunity, a USD 100 million investment fund will be established, with WEMADE anchoring the fund and providing a go-to-market pipeline for web3 game developers.

This involves facilitating targeted access to millions of active web3 game players on the WEMIX PLAY platform, which is WEMADE's native game platform for web3 games. Currently, it features over 65 games from third-party developers alongside WEMADE's main IPs. Under the partnership, WEMADE and the DIFC innovation Hub will organize a web3 event in Dubai, in the first quarter of 2024.