Breathe eCig Corp. announced the official launch of its Electronic Commerce ("E-Commerce") platform, an important component of the Company's business model. The Company's E-Commerce platform enables consumers to purchase three distinct starter kits (Original & Secret Flavors, Menthol & Secret Flavors, and Double Secret Flavors) as well as the corresponding refill flavor cartridges (https://shop.breathecig.com).

In addition the Company has commenced a national marketing campaign that focuses on both brand awareness and the targeting of key demographic(s) that the Company has deemed most interested in its product line as well as the industry in general. With the recent distribution agreements inked by the Company, combined with the launch of its E-Commerce platform, the Company is confident that will be successful in growing its business while simultaneously increasing its net margins.