Papa Bello Enterprises Inc. announced the launch of a new Consumer Products division, Midas Direct. The new division's initial products will be health and beauty related including products like the scent based weight loss spray, Spray Thin and Formula 22, the world most progressive anti-aging serum. The products will be sold via the PODS developed by the company's technology division, Blow Me Away Media, PODS (Point of Decision Systems) are Live Interactive Kiosks that will sell and vend products onsite.

The PODS will be powered by proprietary software, VIA (virtual interactive assistant) that will allow customers to be connected with a LIVE product specialist on demand.