Worlds Inc. announced a partnership with CrossTower Inc. Worlds will utilize CrossTower's global non-fungible token (NFT) marketplace and services to sell NFTs of digital art, avatars, and other artifacts related to the first online interactive virtual worlds (now known as metaverses) created for some of the most famous music and entertainment artists and brands, such as Aerosmith, David Bowie, New York Yankees, DMC, WWE, and Coca-Cola. NFTs represent ownership of digital assets, including digital art, music, and gaming collectibles through blockchain technology. Consumers are able to collect and trade NFTs with various cryptocurrencies.

In 2021, global trading volume of NFTs reached USD 44.2 billion, according to blockchain data company Chainalysis. Worlds has a legacy of partnering with fellow visionaries who are at the forefront of innovation in their respective industries, as illustrated by the ecommerce transactions in the first metaverses it created 20+ years ago. Unique benefits of the CrossTower NFT marketplace platform: Minting and white glove services for creators: CrossTower's marketplace offers facilities like minting (the process of turning digital files into NFTs), trading and drop (the exact date, time, and minting price of an NFT).

The marketplace also offers compliance friendly consulting services for NFT creators – helping with complex procedures, and providing tiered advisory services, taking them from ideation to actualization. Exclusive collections for collectors: Buyers and collectors can access authentic and exclusive collections on the marketplace. A seamless, elite experience for traders: Traders can participate in auctions to collect rare artwork.

CrossTower's marketplace provides a seamless resell experience, offering NFT purchases in ETH. Eventually, CrossTower plans to integrate multichain capabilities.