Xcel Brands, Inc. and Christie Brinkley Form Joint Venture
March 29, 2024 at 10:30 am EDT
Share
Xcel Brands, Inc. announced its newly formed joint venture with supermodel, actress and entrepreneur, Christie Brinkley to create TWRHLL (Towerhill), a lifestyle and apparel brand, for distribution exclusively on HSN. Initial launch of TWRHLL is expected in Spring 2024. Christie Brinkley will serve as the public face and voice of the brand, including appearing on live broadcasts and streaming services for HSN.
Xcel Brands, Inc. is a media and consumer products company. The Company is engaged in the designing, production, marketing, live streaming, wholesale distribution and direct-to-consumer sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. The Companyâs brand portfolio consists of the Lori Goldstein, Halston, Judith Ripka, C Wonder, Longaberger, and Isaac Mizrahi Brands, and other proprietary brands, including the various labels under these brands. Judith Ripka is a luxury jewelry brand and is available in fine jewelry stores, luxury retailers and via e-commerce. C Wonder offers womenâs clothing, footwear, jewelry and accessories. The Halston brand is a fashion brand and is available across various distribution channels, including department stores, e-commerce, interactive television, and national specialty retailers.