Zee Entertainment Enterprises : and Disney Star sign strategic licensing agreement for exclusive TV rights of ICC men's events

ZEE Entertainment and Disney Star sign strategic licensing

agreement for exclusive TV rights of ICC men's events

• ZEE to be the one-stop TV destination for ICC men's tournaments in India
• • Disney+ Hotstar exclusively retains all ICC Digital Rights

MUMBAI, 30 August 2022: ZEE Entertainment Enterprises Ltd. (ZEE) and Disney

Star, today announced that they have entered into a strategic licensing agreement by

way of which Disney Star will license the television broadcasting rights of the

International Cricket Council's (ICC) Men's and Under 19 (U-19) global events for a

period of four years, to ZEE. Disney Star will continue to be the exclusive home for

streaming of all ICC tournaments through its digital platform - Disney+ Hotstar. ICC

has in-principle approved this arrangement.

This association enables ZEE to be the exclusive television rights holder of ICC men's

events, including the coveted ICC Men's T20 World Cup (2024, 2026), ICC Men's

Champions Trophy (2025), and the ICC Men's Cricket World Cup (2027) along with key

ICC U-19 events.

Speaking about the strategic development, Mr. Punit Goenka, MD & CEO, ZEE

Entertainment Enterprises Ltd. said, "This is a first-of-its-kind partnership in the

Indian media & entertainment landscape, and this association with Disney Star reflects

our sharp, strategic vision for the sports business in India. As a one-stop television

destination for ICC men's cricket events until 2027, ZEE will leverage the strength of its

network to offer a compelling experience for its viewers and a great return on investment

for its advertisers. Long-term profitability and value-generation continue to be our areas

of focus across the business, and we will always evaluate all the necessary steps that will

enable us to make sports a compelling value proposition for the Company. We look

forward to working with ICC and Disney Star, to enable this strategic offering for our

television viewers in India."

Mr. K Madhavan, Country Manager & President, Disney Star said "By securing the

IPL television broadcast rights for 2023-27 and now opting to retain only the digital rights

for ICC tournaments for 2024-27, we have in place a balanced and robust cricket offering

for our audiences across linear and digital. Over the years, Disney Star has strengthened

the appeal of international cricket in India, enabling it to reach diverse age groups and

cultural demographics across all parts of the country. As India's leading media house, we

will continue to do so with our strong portfolio of cricket properties across television and

digital."

For over three decades, ZEE has been a leading entertainment company, continually

strengthening its position across markets by identifying newer avenues for growth and

delivering value to stakeholders across the board. With its strong connect and reach

across the country, ZEE reaffirms its commitment of presenting thrilling international

cricket action to viewers and elevating the experience and engagement to

unprecedented heights.

With the ICC digital rights secured for the next four years, Disney Star retains its

position as the Home of Sports in India. Its current portfolio also includes the television

rights for IPL (2023-27), television and digital rights for Cricket Australia (2023-2030),

television and digital BCCI rights (2023) and television and digital rights for Cricket

South Africa (end of 2023-2024). In addition to cricket, it also offers other major sports

properties on its platforms including Pro Kabaddi League, Indian Super League, the

Wimbledon Championship and the English Premier League.

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For Media Queries please contact:

ZEE - Parag Darade: parag.darade@zee.com| Chandni Mathur: chandni.mathur@zee.com

Disney Star - George Cherian: george.cherian@startv.com| Namita Jadhav: namita.jadhav@disney.com

About ZEE Entertainment Enterprises Ltd.:

Zee Entertainment Enterprises Ltd. (ZEE) is a media & entertainment powerhouse offering entertainment content to diverse audiences. With a presence in over 190 countries and a reach of more than 1.3 billion people around the globe, ZEE is among the largest global content companies across genres, languages, and platforms.

About Disney Star:

With a television network that reaches more than 700 million viewers in nine different languages every month and a streaming platform (Disney+ Hotstar) that has transformed the way India consumes entertainment, Disney Star is the leading media & entertainment company in the country. The organization's entertainment portfolio, which generates more than 20,000 hours of original content every year, cuts across general entertainment, sports, films, infotainment, kids and lifestyle content. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.