Forward-Looking Statements





You should read the following discussion and analysis of our financial condition
and results of operations in conjunction with our audited consolidated financial
statements and the related notes to the consolidated financial statements
included elsewhere in this Form 10-K. Our audited consolidated financial
statements have been prepared in accordance with U.S. GAAP. The following
discussion and analysis contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934, including, without limitation, statements regarding our
expectations, beliefs, intentions or future strategies that are signified by the
words "expect," "anticipate," "intend," "believe," or similar language. All
forward-looking statements included in this document are based on information
available to us on the date hereof, and we assume no obligation to update any
such forward-looking statements. Our business and financial performance are
subject to substantial risks and uncertainties. Actual results could differ
materially from those projected in the forward-looking statements. In evaluating
our business, you should carefully consider the information set forth under the
heading "Risk Factors" and elsewhere in this Form 10-K. Readers are cautioned
not to place undue reliance on these forward-looking statements.



The Public Company Accounting Oversight Board (the "PCAOB") had historically
been unable to inspect our auditor in relation to their audit work performed for
our financial statements and the inability of the PCAOB to conduct inspections
over our auditor has deprived our investors with the benefits of such
inspections.



Our auditor, the independent registered public accounting firm that issues the
audit report in our SEC filings, as an auditor of companies that are traded
publicly in the United States and a firm registered with the PCAOB, is subject
to laws in the United States pursuant to which the PCAOB conducts regular
inspections to assess its compliance with the applicable professional standards.
Our auditor is located in Hong Kong Special Administrative Region of the PRC
("Hong Kong"), China, a jurisdiction where the PCAOB was unable to conduct
inspections and investigations before 2022. As a result, we and investors in our
securities were deprived of the benefits of such PCAOB inspections. On
December 15, 2022, the PCAOB announced that it was able to secure complete
access to inspect and investigate PCAOB-registered public accounting firms
headquartered in China mainland and Hong Kong in 2022. However, the inability of
the PCAOB to conduct inspections of auditors in Hong Kong in the past made it
more difficult to evaluate the effectiveness of our independent registered
public accounting firm's audit procedures or quality control procedures as
compared to auditors outside of China mainland and Hong Kong that have been
subject to the PCAOB inspections, which could cause investors and potential
investors in our securities to lose confidence in our audit procedures and
reported financial information and the quality of our financial statements.



                                       47
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Our common stock may be delisted and prohibited from trading in the United
States under the Holding Foreign Companies Accountable Act, or the HFCAA, as
amended by the Accelerating Holding Foreign Companies Accountable Act, if the
PCAOB is unable to inspect or investigate completely auditors located in China
mainland and Hong Kong. The delisting of our common stock or the threat of their
being delisted could cause the value of our common stock to significantly
decline or be worthless, and thus you could lose all or substantial portion of
your investment.



On December 18, 2020, the Holding Foreign Companies Accountable Act, or the
HFCAA, was signed into law that states if the SEC determines that issuers have
filed audit reports issued by a registered public accounting firm that has not
been subject to PCAOB inspection for three consecutive years beginning in 2021,
the SEC shall prohibit its common stock from being traded on a national
securities exchange or in the over-the-counter trading market in the U.S.
Furthermore, on June 22, 2021, the U.S. Senate passed the Accelerating Holding
Foreign Companies Accountable Act, to prohibit securities of any registrant from
being listed on any of the U.S. securities exchanges or traded over-the-counter
if the auditor of the registrant's financial statements is not subject to PCAOB
inspection for two consecutive years, instead of three consecutive years as
enacted in the HFCAA. On December 2, 2021, the SEC adopted final amendments
implementing the disclosure and submission requirements of the HFCAA, pursuant
to which the SEC will identify an issuer as a "Commission-Identified Issuer" if
the issuer has filed an annual report containing an audit report issued by a
registered public accounting firm that the PCAOB has determined it is unable to
inspect or investigate completely, and will then impose a trading prohibition on
an issuer after it is identified as a Commission-Identified Issuer for three
consecutive years. On December 29, 2022, the Accelerating Holding Foreign
Companies Accountable Act was signed into law.



On December 16, 2021, the PCAOB issued a HFCAA Determination Report (the "2021
PCAOB Determinations") to notify the SEC of its determination that the PCAOB was
unable to inspect or investigate completely registered public accounting firms
headquartered in China mainland and Hong Kong because of positions taken by the
Chinese authorities, and our auditor was subject to this determination. On May
13, 2022, the SEC conclusively identified us as a Commission-Identified Issuer
under the HFCAA following the filing of our annual report on Form 10-K for the
fiscal year ended December 31, 2021.



On August 26, 2022, the PCAOB signed a Statement of Protocol on agreement
governing on inspections of audit firms based in mainland China and Hong Kong,
with China Securities Regulatory Commission ("CSRC") and Ministry of Finance
("MOF") of the PRC, in regarding to governing inspections and investigations of
audit firms headquartered in mainland China and Hong Kong (the "Agreement"). As
stated in the Agreement, the Chinese authorities committed that the PCAOB has
direct access to view complete audit work papers under its inspections or
investigations and has sole discretion to the selected audit firms and audit
engagements. The Agreement opens access for the PCAOB to inspect and investigate
the registered public accounting firms in mainland China and Hong Kong
completely. The PCAOB then thoroughly tested compliance with every aspect of the
Agreement necessary to determine complete access. This included sending a team
of PCAOB staff to conduct on-site inspections and investigations in Hong Kong
over a nine-week period from September to November 2022.



On December 15, 2022, the PCAOB issued its 2022 HFCAA Determination Report to
notify the SEC of its determination that the PCAOB was able to secure complete
access to inspect and investigate PCAOB-registered public accounting firms
headquartered in China mainland and Hong Kong completely in 2022. The PCAOB
Board vacated its 2021 PCAOB Determinations that the PCAOB was unable to inspect
or investigate completely registered public accounting firms headquartered in
China mainland and Hong Kong. For this reason, we do not expect to be identified
as a Commission-Identified Issuer following the filing of our annual report for
the fiscal year ended December 31, 2022. However, whether the PCAOB will
continue to be able to satisfactorily conduct inspections of PCAOB-registered
public accounting firms headquartered in China mainland and Hong Kong is subject
to uncertainty and depends on a number of factors out of our, and our auditor's,
control.



                                       48

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The PCAOB is continuing to demand complete access in China mainland and Hong
Kong moving forward and is already making plans to resume regular inspections in
early 2023 and beyond, as well as to continue pursuing ongoing investigations
and initiate new investigations as needed. The PCAOB does not have to wait
another year to reassess its determinations. Should the PRC authorities obstruct
the PCAOB's access to inspect or investigate completely in any way and at any
point, the PCAOB will act immediately to consider the need to issue new
determinations consistent with the HFCAA.



We cannot assure you that our auditor will not be determined as a register
public accounting firm that the PCAOB is unable to inspect or investigate
completely for two consecutive years because of positions taken by the Chinese
authorities and/or any other causes in the future. If the PCAOB in the future
again determines that it is unable to inspect and investigate completely
auditors in China mainland and Hong Kong, we may be identified as a
Commission-Identified Issuer accordingly. If this happens, Nasdaq may determine
to delist our common stock, and there is no certainty that we will be able to
continue listing our common stock on other non-U.S. stock exchanges or that an
active market for our common stock will immediately develop outside of the
U.S. The prohibiting from trading in the United States or delisting of our
common stock or the threat of their being delisted could cause the value of our
common stock to significantly decline or be worthless, and thus you could lose
all or substantial portion of your investment.



Overview



Our company was incorporated in the State of Texas in April 2006 and
re-domiciled to become a Nevada corporation in October 2006. As a result of a
share exchange transaction we consummated with China Net BVI in June 2009, we
are now a holding company, which through certain contractual arrangements with
operating companies in the PRC, is engaged in providing Internet advertising,
precision marketing, blockchain-based SaaS services and ecommerce O2O
advertising and marketing services and the related data and technical services
to SMEs in the PRC.



Through our PRC operating subsidiaries and VIEs, we primarily operate a one-stop
services for our clients on our Omni-channel advertising, precision marketing
and data analysis management system. We offer a variety channels of advertising
and marketing services through this system, which primarily include distribution
of the right to use search engine marketing services we purchased from key
search engines, provision of online advertising placements services on our web
portals, provision of ecommerce O2O advertising and marketing services as well
as provision of other related value-added data and technical services to
maximize market exposure and effectiveness for our clients. From early 2022, we
started to introduce our new SaaS services to customers. The SaaS services were
designated in providing one-stop blockchain-powered enterprise management
solutions via our BIF platform in forms of unique NFT generations, data record,
share and storage modules subscriptions etc.



Basis of presentation, critical accounting policies and management estimates





Our consolidated financial statements have been prepared in accordance with
generally accepted accounting principles in the United States of America ("U.S.
GAAP") and include the accounts of our company, and all of our subsidiaries and
VIEs. All transactions and balances between our company and our subsidiaries and
VIEs have been eliminated upon consolidation. We prepare financial statements in
conformity with U.S. GAAP, which requires us to make estimates and assumptions
that affect the reported amounts of assets and liabilities, disclosure of
contingent assets and liabilities on the date of the financial statements and
the reported amounts of revenues and expenses during the financial reporting
period. We continually evaluate these estimates and assumptions based on the
most recently available information, our own historical experience and various
other assumptions that we believe to be reasonable under the circumstances.
Since the use of estimates is an integral component of the financial reporting
process, actual results could differ from those estimates. We considered the
policies discussed below to be critical to an understanding of our financial
statements.



                                       49

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Foreign currency translation and transactions





We conduct substantially all of our operations through our PRC operating
subsidiaries and VIEs, PRC is the primary economic environment in which we
operate. The exchange rates used to translate amounts in Renminbi ("RMB"), the
functional currency of the PRC, into our reporting currency, the United States
Dollar ("U.S. dollar" or "US$") for the purposes of preparing our consolidated
financial statements are as follows:



                                                    As of December 31,
                                                     2022          2021

Balance sheet items, except for equity accounts 6.9646 6.3757






                                                                   Year Ended December 31,
                                                                   2022               2021

Items in the statements of operations and comprehensive loss 6.7261


            6.4515



Impairment of long-lived assets





In accordance with ASC 360-10-35, long-lived assets, which include tangible
long-lived assets and intangible long-lived assets, are reviewed for impairment
whenever events or changes in circumstances indicate that the carrying amount of
an asset may not be recoverable. Recoverability of long-lived assets to be held
and used is measured by a comparison of the carrying amount of the asset to the
estimated undiscounted future cash flows expected to be generated by the asset.
If the carrying amount of an asset exceeds its estimated future undiscounted
cash flows, an impairment loss is recognized for the difference between the
carrying amount of the asset and its fair value.



Revenue recognition



In accordance with ASC Topic 606 "Revenue from Contracts with Customers", our
revenues are recognized when control of the promised goods or services are
transferred to our customers, in an amount that reflects the consideration we
expected to be entitled to in exchange for those goods or services.



For the distribution of the right to use search engine marketing service, the
provision of advertising placement services, and the blockchain platform
subscription service, we recognize revenues over time when we consider the
services have been delivered to our customers, with the related benefits being
simultaneously received and consumed by our customers. For NFT generation
service provided through our BIF platform, revenues are recognized based on a
fixed price per NFT generation, when a NFT is generated, delivered and accepted
by customers ("point in time").



For the distribution of the right to use the third-party's search engine marketing service, we recognize the revenues on a gross basis, because we determine that we are a principal in the transaction, who controls the service before it is transferred to the customers.





Lease



We lease office spaces from unrelated parties during our normal course of
business. We account for these leases in accordance with ASC Topic 842 "Leases".
Other than office spaces leases, we do not have any other contract that is or
contains a lease under ASC Topic 842.



Our lease contracts do not contain any option for us to extend or terminate the
lease, and do not contain the option for us to purchase the underlying assets.
Based on the noncancelable lease period in the contract, we consider
contract-based, asset-based, market-based and entity-based factors to determine
the term over which we are reasonably certain to extend the lease, and then
determine the lease term of each contract. Our lease contracts only contain
fixed lease payments and do not contain any residual value guarantee. Our lease
contracts do not contain any nonlease component and are classified as operating
leases in accordance with ASC Topic 842-10-25-3.



                                       50
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Our office spaces lease contracts with a duration of twelve months or less meet
the definition of short-term leases under ASC Topic 842. As an accounting
policy, we elected not to recognize right-of-use asset and related lease
liability to these short-term leases. Instead, we recognized the lease payments
of these short-term leases in our consolidated statements of operations and
comprehensive loss on a straight-line basis over the lease term.



As the implicit rates of our leases cannot be readily determined, in accordance
with ASC Topic 842-20-30-3, we then use our incremental borrowing rate as the
discount rate to determine the present value of our lease payments for each of
our lease contracts with a duration of over twelve months. The discount rate
used by us was determined based on the interest rate expected to be used by the
commercial banks in the PRC for long-term loans with the same maturity terms as
the respective lease contracts at lease inception, if lent to our company on a
collateralized basis.


Recent issued or adopted accounting standards





In June 2016, the FASB issued ASU No. 2016-13, "Financial Instruments-Credit
Losses (Topic 326): Measurement of Credit Losses on Financial Instruments". The
amendments in this ASU require the measurement and recognition of expected
credit losses for financial assets held at amortized cost. The amendments in
this ASU replace the existing incurred loss impairment model with an expected
loss methodology, which will result in more timely recognition of credit losses.
In November 2018, the FASB issued ASU No. 2018-19, "Codification Improvements to
Topic 326, Financial Instruments-Credit Losses", which among other things,
clarifies that receivables arising from operating leases are not within the
scope of Subtopic 326-20. Instead, impairment of receivables arising from
operating leases should be accounted for in accordance with Topic 842, Leases.
For public entities, the amendments in these ASUs are effective for fiscal years
beginning after December 15, 2019, including interim periods within those fiscal
years. In November 2019, the FASB issued ASU No. 2019-10, "Financial
Instruments-Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and
Leases (Topic 842)-Effective date", which deferred the effective date of this
ASU until fiscal years beginning after December 15, 2022, including interim
periods within those fiscal years, for SEC filers that are eligible to be
smaller reporting companies under the SEC's definition. Our company, as a SEC
smaller reporting company, has adopted the amendments in this ASU from January
1, 2023. The adoption of this ASU did not have a material impact on our
consolidated financial position and results of operations.



A.     RESULTS OF OPERATIONS FOR THE YEARS ENDED DECEMBER 31, 2022 AND 2021



The following table sets forth a summary, for the periods indicated, of our
consolidated results of operations. Our historical results presented below are
not necessarily indicative of the results that may be expected for any future
period. All amounts, except number of shares and per share data, are presented
in thousands of U.S. dollars.



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                                                             Year Ended December 31,
                                                               2022            2021
                                                               US$              US$
Revenues
From unrelated parties                                     $     26,235     $    47,324
From related parties                                                  -               4
Total revenues                                                   26,235          47,328
Cost of revenues                                                 26,429          47,230
Gross (loss)/profit                                                (194 )            98

Operating expenses
Sales and marketing expenses                                        269             730
General and administrative expenses                               8,304     

12,632


Research and development expenses                                   229     

326


Impairment on intangible assets                                   2,123               -
Total operating expenses                                         10,925          13,688

Loss from operations                                            (11,119 )       (13,590 )

Other income (expenses)
Change in fair value of warrant liabilities                       1,854     

11,329


Interest income                                                     116     

4


Impairment on long-term investments                                (596 )   

-


Loss on disposal of long-term investments                             -             (38 )
Other expense, net                                                  (49 )          (216 )
Total other income                                                1,325          11,079

Loss before income tax benefit/(expense) and
noncontrolling interests                                         (9,794 )        (2,511 )
Income tax benefit/(expense)                                          3            (177 )
Net loss                                                         (9,791 )        (2,688 )
Net income attributable to noncontrolling interests                   -             (66 )
Net loss attributable to ZW Data Action Technologies
Inc.                                                       $     (9,791 )   $    (2,754 )

Loss per share
Loss per common share
Basic and diluted                                          $      (1.37 )   $     (0.42 )

Weighted average number of common shares outstanding:
Basic and diluted                                             7,136,290       6,618,754




REVENUES



The following tables set forth a breakdown of our total revenues, disaggregated
by type of services for the periods indicated, with inter-company transactions
eliminated:



                                                                  Year Ended December 31,
                                                         2022                                   2021
Revenue type                                (Amounts expressed in thousands

of US dollars, except percentages)



-Internet advertising and related data
service                                    $     3,548                  13.5 %       $     7,442            15.7 %
-Distribution of the right to use search
engine marketing service                        22,262                  84.9 %            39,224            82.9 %
Internet advertising and related
services                                        25,810                  98.4 %            46,666            98.6 %
Blockchain-based SaaS services                     425                   1.6 %                 -               -
Ecommerce O2O advertising and marketing
services                                             -                     -                 662             1.4 %
Total                                      $    26,235                   100 %       $    47,328             100 %




Total Revenues: Our total revenues decreased to US$26.24 million for the year
ended December 31, 2022 from US$47.33 million for the year ended December 31,
2021, which was primarily due to the decrease in our main stream service
revenues, i.e., distribution of the right to use search engine marketing
service.



We derive the majority of our revenues from distribution of the right to use the
search engine marketing ("SEM") services, sale of advertising space on our
internet ad portals, and provision of the related data and technical services,
all of which management considers as one aggregate business operation and relies
upon the consolidated results of all operations in this business unit to make
decisions about allocating resources and evaluating performance. Our advertising
and marketing services to related parties were provided in the ordinary course
of business on the same terms as those provided to our unrelated customers. Our
service revenues from related parties were insignificant for both the years
ended December 31, 2022 and 2021.



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? Internet advertising revenues for the year ended December 31, 2022 was

approximately US$3.55 million, compared with US$7.44 million for the year ended

December 31, 2021. The decreases were mainly due to repeated regional COVID-19

rebound cases in many provinces in China throughout the year, which resulted in

long-term regional quarantine and large-scale business shutdown that affected

business of most of our clients, i.e., SMEs. This in return materially and

adversely affected the advertising investment budgets and advertising service


  demands of our SME clients.




? Revenue generated from distribution of the right to use search engine marketing

service for the year ended December 31, 2022 was approximately US$22.62

million, compared with approximately US$39.22 million for the year ended

December 31, 2021. The reason that caused the decrease in revenue generated

from this business category was the same as discussed above about the Internet

advertising and related data services.

? For the year ended December 31, 2022, we generated an approximately US$0.43

million revenues from our Blockchain-based SaaS Services, which consist of an

approximately US$0.03 million platform subscription fee revenues and an

approximately US$0.40 million NFT generation service revenues.

? For the year ended December 31, 2021, we generated an approximately US$0.66

million Ecommerce O2O advertising and marketing service revenues through

distribution of the advertising spaces in outdoor billboards we purchased from

a third party. We terminated this business in the fourth quarter of fiscal


  2021.




Cost of Revenues



Our cost of revenues consisted of advertising resources costs directly related
to the offering of our Internet advertising, precision marketing services and
our Ecommerce O2O advertising and marketing service, and software platform
amortization cost related to our blockchain-based SaaS services. The following
table sets forth our cost of revenues, disaggregated by type of services, by
amount and gross profit ratio for the periods indicated, with inter-company
transactions eliminated:



                                                             Year Ended December 31,
                                               2022                                                2021
                                        (Amounts expressed in thousands of

US dollars, except percentages)


                          Revenue              Cost             GP ratio           Revenue          Cost         GP ratio

-Internet advertising
and related data
service                 $      3,548              3,199                 10 %     $      7,442         6,590             11 %
-Distribution of the
right to use search
engine marketing
service                       22,262             22,894                 -3 %           39,224        39,140            0.2 %
Internet advertising
and related services          25,810             26,093                 -1 %           46,666        45,730              2 %
Blockchain-based SaaS
services                         425                336                 21 %                -             -              -
Ecommerce O2O
advertising and
marketing services                 -                  -                  -                662         1,500           -127 %
Total                   $     26,235       $     26,429                 -1 %     $     47,328     $  47,230            0.2 %




Cost of revenues: our total cost of revenues decreased to approximately US$26.43
million for the year ended December 31, 2022, compared with US$47.23 million for
the year ended December 31, 2021. Our cost of revenues primarily consists of
search engine marketing resources purchased from key search engines, cost of
outdoor advertising resources, amortization of software platform development
cost and other direct costs associated with providing our services. The decrease
in our total cost of revenues for the year ended December 31, 2022 was primarily
due to the decrease in costs associated with the distribution of the right to
use search engine marketing service we purchased from key search engines, which
was in line with the decrease in the related revenues as discussed in the
revenues section above.



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? Costs for Internet advertising and data service primarily consist of cost of

internet traffic flow and technical services we purchased from other portals

and technical suppliers for obtaining effective sales lead generation to

promote business opportunity advertisements placed on our own ad portals. For

the year ended December 31, 2022 and 2021, our total cost of revenues for

Internet advertising and data service was approximately US$3.20 million and

US$6.59 million, respectively. The gross margin rate of this business category

for the years ended December 31, 2022 and 2021 was 10% and 11%, respectively.

We anticipate the gross margin rate of this business category will maintain at


  around 10%.




? Costs for distribution of the right to use search engine marketing service was

direct search engine resource consumed for the right to use search engine

marketing service that we purchased from key search engines and distributed to

our customers. We purchased these search engine resources from well-known

search engines in China, for example, Baidu, Qihu 360 and Sohu (Sogou) etc. We

purchased the resource in relatively large amounts under our own name at a

relatively lower rate compared to the market rates. We charged our clients the

actual cost they consumed on search engines for the use of this service and a

premium at certain percentage of that actual consumed cost. For the year ended

December 31, 2022, our total cost of revenues for distribution of the right to

use search engine marketing service decreased to US$22.89 million, compared

with US$39.14 million for last year. Gross margin rate of this service for the

year ended December 31, 2022 was -3%, compared with 0.2% last year. This was

directly attributable to the negative impacts on us of the repeated regional

COVID-19 rebound in many provinces of China throughout fiscal 2022, which

materially and adversely affected the advertising investment budgets and

advertising service demands from our SME clients. Under such circumstances, we

had to sell the resources pre-purchased from key search engines at a loss to

secure our client base and meet our working capital needs during fiscal 2022.

We are actively negotiating with our suppliers for more favorable discount, as

a result, along with the end of zero-COVID policy adopted by the Chinese

government since late 2022, we anticipate to gradually improve the gross margin

rate for this business category in future periods.

? For the year ended December 31, 2022, cost of our Blockchain-based SaaS

services was approximately US$0.34 million, which represented the amortized

cost of our self-developed BIF platform.

? For the year ended December 31, 2021, costs for our Ecommerce O2O advertising

and marketing service revenues were approximately US$1.50 million, which

represented the amortized costs for the related outdoor billboards ad spaces we


  pre-purchased for the year.




Gross (loss)/profit



As a result of the foregoing, we incurred a gross loss of approximately US$0.19
million for the year ended December 31, 2022, compared with a gross profit of
approximately US$0.10 million for the year ended December 31, 2021. Our overall
gross margin rate for the years ended December 31, 2022 and 2021 was
approximately -1% and 0.2%, respectively. The gross loss and the decrease in
overall gross margin were primarily due to the decrease in gross margin of our
main steam service revenues, i.e., distribution of the right to use search
engine marketing services, which accounted for approximately 84.9% of our total
revenues for the year ended December 31, 2022, to -3%, compared with the 0.2%
gross margin rate last year.



Operating Expenses



Our operating expenses consist of sales and marketing expenses, general and
administrative expenses, research and development expenses and impairment on
intangible assets. The following tables set forth our operating expenses,
divided into their major categories by amount and as a percentage of our total
revenues for the periods indicated.



                                       54
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                                                                      Year Ended December 31,
                                                           2022                                        2021
                                                 (Amounts expressed in

thousands of US dollars, except percentages)


                                                                                                           Percentage of
                                                                 Percentage of                                 total
                                             Amount              total revenue             Amount             revenue

Total Revenues                             $    26,235                       100 %       $    47,328                  100 %
Gross (loss)/profit                               (194 )                      -1 %                98                  0.2 %

Sales and marketing expenses                       269                         1 %               730                    2 %
General and administrative expenses              8,304                        32 %            12,632                   27 %
Research and development expenses                  229                         1 %               326                    1 %
Impairment on intangible assets                  2,123                         8 %                 -                    -
Total operating expenses                        10,925                        42 %            13,688                   30 %



Operating Expenses: Our operating expenses were approximately US$10.93 million and US$13.69 million for the years ended December 31, 2022 and 2021, respectively.

? Sales and marketing expenses: For the year ended December 31, 2022, our sales

and marketing expenses decreased to US$0.27 million from US$0.73 million for

the year ended December 31, 2021. Our sales and marketing expenses primarily

consist of advertising expenses for brand development that we pay to different

media outlets for the promotion and marketing of our advertising web portals

and our services, staff salaries, staff benefits, performance bonuses,

travelling expenses, communication expenses and other general office expenses

of our sales department. Due to certain aspects of our business nature, the

fluctuation of our sales and marketing expenses usually does not have a direct

linear relationship with the fluctuation of our net revenues. For the year

ended December 31, 2022, the changes in our sales and marketing expenses were

primarily due to the decrease in brand building and promotion expenses of

approximately US$0.51 million, which was partially offset by the increase in

general departmental expenses of approximately US$0.05 million.

? General and administrative expenses: Our general and administrative expenses

were approximately US$8.30 million and US$12.63 million for the years ended

December 31, 2022 and 2021, respectively. Our general and administrative

expenses primarily consist of salaries and benefits of management, accounting,

human resources and administrative personnel, office rentals, depreciation of

office equipment, allowance for doubtful accounts, professional service fees,

maintenance, utilities and other general office expenses of our supporting and

administrative departments. For the year ended December 31, 2022, the changes

in our general and administrative expenses were primarily due to the following

reasons: (1) the decrease in share-based compensation expenses of approximately

US$6.84 million, due to less restricted shares granted and issued to

management, directors and employees in fiscal 2022, compared with that of

fiscal 2021; (2) the increase in allowance for doubtful accounts of

approximately US$2.39 million, due to repeated regional COVID-19 rebound cases

in many provinces throughout the year and the zero-COVID policy adopted by the

Chinese government, which resulted in large scale of business shutdown

throughout the year, and in return, materially and adversely affected the

liquidity of our SME clients; and (3) the increase in general departmental

expenses of approximately US$0.12 million.

? Research and development expenses: Our research and development expenses were

approximately US$0.23 million and US$0.33 million for the years ended December

31, 2022 and 2021, respectively. Our research and development expenses

primarily consist of salaries and benefits of our staff in the research and

development department, office equipment depreciation expenses, and office

utilities and supplies allocated to our research and development department

etc. For the year ended December 31, 2022, the decrease in our research and

development expenses was primarily due to a reduction in headcount in our

research and development department, compared with last year.

? Impairment on intangible assets: For the year ended December 31, 2022, we

recorded approximately US$2.12 million impairment loss associated with our

intangible assets, due to insufficient estimated future cash flows expected to

be generated by these assets. This was primarily attributable to the negative

impacts resulted from the severe COVID-19 rebounds in China and the strict

zero-COVID policy adopted by the Chinese government throughout fiscal 2022,

which resulted in large scale quarantine and business shutdown, and in return,

materially and adversely affected the advertising investment budgets and

advertising service demands of our SME clients, and thus adversely affected the


  future cash flows expected to be generated by these intangible assets.




                                       55

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Loss from operations: As a result of the foregoing, we incurred a net loss from
operations of approximately US$11.12 million and US$13.59 million for the years
ended December 31, 2022 and 2021, respectively.



Change in fair value of warrant liabilities: We issued warrants in financing
activities. We determined that these warrants should be accounted for as
derivative liabilities, as the warrants are dominated in a currency (U.S.
dollar) other than our functional currency (Renminbi or Yuan). As a result, a
gain of change in fair value of approximately US$1.85 million and US$11.33
million was recorded in earnings for the years ended December 31, 2022 and 2021,
respectively.


Interest income: For the year ended December 31, 2022, we recognized an approximately US$0.12 million interest income, which was primarily related to the interest we earned from the short-term loans we provided to unrelated parties during the year.





Impairment on long-term investments: For the year ended December 31, 2022, we
recognized an approximately US$0.60 million impairment loss on long-term
investments, which was related to our cash investments in three of our
unconsolidated investee entities whose business activities had become dormant as
of the end of fiscal 2022.


Loss before income tax (benefit)/expense and noncontrolling interest: As a result of the foregoing, our loss before income tax (benefit)/expense and noncontrolling interest was approximately US$9.79 million and US$2.51 million for the years ended December 31, 2022 and 2021, respectively.





Income tax (benefit)/expense: For the year ended December 31, 2022, we
recognized a deferred income tax benefit of approximately US$0.003 million in
relation to the net operating loss incurred by one of our operating VIEs, which
we consider likely to be utilized with future earnings of this entity. For the
year ended December 31, 2021, we recognized a total deferred income tax expense
of US$0.18 million, which consisted of an approximately US$0.15 million and an
approximately US$0.03 million deferred income tax expense recognized in relation
to additional deferred tax assets valuation allowance provided and utilization
of prior year recognized deferred tax assets, respectively.



Net loss: As a result of the foregoing, for the years ended December 31, 2022
and 2021, we incurred a net loss of approximately US$9.79 million and US$2.69
million, respectively.



Net income attributable to noncontrolling interest: In May 2018, we incorporated
a majority-owned subsidiary, Business Opportunity Chain and beneficially owned
51% equity interest. In October 2020, we incorporated another majority-owned
subsidiary, Qiweilian Guangzhou and beneficially owned 51% equity interest. Due
to changes in business strategies, we disposed our 51% equity interest in both
Business Opportunity Chain and Qiweilian Guangzhou to unrelated parties during
fiscal 2021. For the year ended December 31, 2021, net income allocated to the
noncontrolling interests of these entities before they were disposed was
approximately US$0.07 million in the aggregate.



Net loss attributable to ZW Data Action Technologies Inc.: Total net loss as
adjusted by net income attributable to the noncontrolling interest shareholders
as discussed above yields the net loss attributable to ZW Data Action
Technologies Inc. Net loss attributable to ZW Data Action Technologies Inc. was
approximately US$9.79 million and US$2.75 million for the years ended December
31, 2022 and 2021, respectively.



B.     LIQUIDITY AND CAPITAL RESOURCES


Cash Transfer within Our Organization and the Related Restrictions





We are a Nevada holding company with operations primarily conducted in China
through our PRC subsidiaries, VIEs and VIEs' subsidiaries. The intercompany flow
of funds within our organization is effected through capital contributions and
intercompany loans. We do not have written policies regarding intercompany cash
transfer within our organization. In accordance with our current internal cash
management practices, all intercompany cash transfer within our organization
requires prior approval by our financial director and our chief financial
officer/or our chief executive officer before execution.



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For the year ended December 31, 2022, we did not transfer any cash to our
operating subsidiaries. One of our subsidiaries paid US$0.48 million operating
expenses in cash on behalf of us to the service providers, as a repayment of the
shareholder loans provided by us to this subsidiary in previous years. For the
year ended December 31, 2021, we transferred aggregately US$16.33 million cash
to our operating subsidiaries to support their business operations and
expansions, of which US$5.0 million was transferred in form of capital
contributions and US$11.33 million was transferred in form of shareholder loans,
of which a US$2.0 million loan was subsequently converted to capital
contribution during 2022.



For the years ended December 31, 2022 and 2021, our operating subsidiaries transferred US$0.34 million and US$4.25 million cash to the consolidated VIEs in form of loans, respectively.

Other than the cash transfers above, no other assets were transferred within our organization for the years ended December 31, 2022 and 2021.





Below table summarized the above cash transfers within our organization included
in the cash flows statements of our Condensed Consolidating Schedules for the
years ended December 31, 2022 and 2021, respectively, on page 28 under Risk
Factors-Risks Relating to Regulation of Our Business and to Our Structure
contained in Item 1A of this Annual Report:



                                                          For the year ended December 31, 2022
                                              The            Consolidated         Consolidated
                                            Company          Subsidiaries             VIEs            Total
                                            US$'000            US$'000              US$'000          US$'000

Net cash transferred from/(to) companies
within the organization presented as
cash provided by/(used in) investing
activities                                        481                 (342 )                               139

Net cash transferred (to)/from companies
within the organization presented as
cash (used in)/provided by financing
activities                                                            (481 )                342           (139 )




                                                        For the year ended December 31, 2021
                                              The          Consolidated        Consolidated
                                            Company        Subsidiaries            VIEs            Total
                                            US$'000          US$'000             US$'000          US$'000

Net cash transferred to companies within
the organization presented as cash used
in investing activities                      (16,325 )*           (4,253 )*                -       (20,578 )

Net cash transferred from companies
within the organization presented as
cash provided by financing activities              -             16,328*              4,250*        20,578



* Difference between 16,325 and 16,328 and difference between 4,253 and 4,250 were rounding differences.





As we conduct our operations primarily in China through our PRC subsidiaries,
VIEs and their subsidiaries, and we intend to transfer most of our cash raised
from the U.S. stock market to these operating entities to support their
operations and expansions, our ability to pay dividends to U.S. investors may
depend on receiving distributions from our PRC subsidiaries and settlement of
the amounts owed under the VIE agreements from the consolidated VIEs. Any
limitation on the ability of our PRC subsidiaries and the consolidated VIEs to
make payments to us, or the tax implications of making payments to us, could
have a material adverse effect on our ability to pay dividends to our U.S.
investors.



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The PRC regulations currently permit payment of dividends only out of
accumulated profits, as determined in accordance with PRC accounting standards
and regulations. Our PRC subsidiaries, the consolidated VIEs and their
subsidiaries in China are also required to set aside at least 10% of their
respective after-tax profit based on the PRC accounting standards and
regulations each year to the statutory surplus reserve, until the balance in the
reserve reaches 50% of the registered capital of the respective PRC entities. In
accordance with these PRC laws and regulations, our PRC subsidiaries, the
consolidated VIEs and their subsidiaries are restricted in their ability to
transfer a portion of their net assets to us.  As of December 31, 2022 and 2021,
net assets restricted in the aggregate, were approximately US$13.31 million and
US$11.58 million, respectively. Appropriations to the enterprise expansion fund
and staff welfare and bonus fund of a foreign-invested PRC entity and
appropriation to the discretionary surplus reserve of other PRC entities are at
the discretion of the board of directors. To date, none of our PRC subsidiaries,
the consolidated VIEs and their subsidiaries appropriated any of these
non-mandatory funds and reserves. Furthermore, if these entities incur debt on
their own in the future, the instruments governing the debt may restrict their
ability to pay dividends or make other payments.



Under the PRC Enterprise Income Tax ("EIT") Law and related regulations,
dividends, interests, rent or royalties payable by a foreign-invested enterprise
to its immediate holding company outside China are subject to a 10% withholding
tax. A lower withholding tax rate will be applied if there is a tax treaty
arrangement between mainland China and the jurisdiction of the foreign holding
company. Hong Kong has a tax arrangement with mainland China that provides for a
5% withholding tax on dividends subject to certain conditions and requirements,
such as the requirements that the Hong Kong enterprise owns at least 25% of the
PRC enterprise distributing the dividend at all times within the 12-month period
immediately preceding the distribution of dividends and provides that the
recipient can demonstrate it is a Hong Kong tax resident and it is the
beneficial owner of the dividends. The PRC government adopted regulations in
2018 which stipulate that in determining whether a non-resident enterprise has
the status as a beneficial owner, comprehensive analysis shall be conducted
based on the factors listed therein and the actual circumstances of the specific
case shall be taken into consideration. Specifically, it expressly excludes an
agent or a designated payee from being considered as a "beneficial owner". We
own our PRC subsidiaries through China Net HK. China Net HK currently does not
hold a Hong Kong tax resident certificate from the Inland Revenue Department of
Hong Kong, there is no assurance that the reduced withholding tax rate will be
available for us. If China Net HK is not considered to be the "beneficial owner"
of the dividends by the Chinese local tax authority, any dividends paid to it by
our PRC subsidiaries would be subject to a withholding tax rate of 10%.



There are no restrictions for the consolidated VIEs to settle the amounts owed
under the VIE agreements to our WFOE. However, arrangements and transactions
among affiliated entities may be subject to audit or challenge by the PRC tax
authorities. If at any time the VIE agreements and the related fee structure
between the consolidated VIEs and our WFOE is determined to
be non-substantive and disallowed by Chinese tax authorities, the consolidated
VIEs could, as a matter of last resort, make a non-deductible transfer to our
WFOE for the amounts owed under the VIE agreements. This would result in such
transfer being non-deductible expenses for the consolidated VIEs but still
taxable income for our WFOE. If this happens, it may increase our tax burden and
reduce our after-tax income in the PRC, and may materially and adversely affect
our ability to make distributions to the holding company. Our management is of
the view that the likelihood that this scenario would happen is remote.



Our PRC subsidiaries generate all of their revenue in Renminbi, Renminbi is not
freely convertible into other currencies. As a result, any restriction on
currency exchange may limit the ability of our PRC subsidiaries to pay
dividends/make distributions to us. The Chinese government imposes controls on
the convertibility of Renminbi into foreign currencies and, in certain cases,
the remittance of currency out of China. Shortages in availability of foreign
currency may then restrict the ability of our PRC subsidiaries to remit
sufficient foreign currency to us for us to pay dividends to the U.S. investors.
Renminbi is currently convertible under the "current account", which includes
dividends, trade and service-related foreign exchange transactions, but not
under the "capital account", which includes foreign direct investment and
foreign debt. Currently, our PRC subsidiaries may purchase foreign currency for
settlement of current account transactions, including payment of dividends to
us, without the approval of the State Administration of Foreign Exchange of
China (the "SAFE") by complying with certain procedural requirements. However,
the relevant Chinese governmental authorities may limit or eliminate our ability
to purchase foreign currencies in the future for current account transactions.
The Chinese government may continue to strengthen its capital controls, and
additional restrictions and substantial vetting processes may be instituted by
the SAFE for cross-border transactions falling under both the current account
and the capital account. Any existing and future restrictions on currency
exchange may limit our ability to utilize revenue generated in Renminbi to pay
dividends in foreign currencies to holders of our securities. Foreign exchange
transactions under the capital account remain subject to limitations and require
approvals from, or registration with, the SAFE and other relevant Chinese
governmental authorities. This could affect our ability to obtain foreign
currency through debt or equity financing for our PRC subsidiaries.



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To date, the VIEs have settled to our WFOE the amount owed under the VIE agreements of RMB15.25 million (approximately US$2.27 million) in the aggregate.





To date, none of our subsidiaries has made any distribution of earnings or
issued any dividends to their respective shareholder in or outside of China, or
to the Nevada holding company, and the Nevada holding company has never declared
or paid any cash dividends to U.S. investors.



We currently do not have any plan to make any distribution of earnings/issue any
dividends directly or indirectly to our Nevada holding company or pay any cash
dividends on our common stock in the foreseeable future because we currently
intend to retain most, if not all, of our available funds and any future
earnings to operate and expand our business.



Cash Flow Analysis for the Years Ended December 31, 2022 and 2021





Cash and cash equivalents represent cash on hand and deposits held at call with
banks. We consider all highly liquid investments with original maturities of
three months or less at the time of purchase to be cash equivalents. As of
December 31, 2022, we had cash and cash equivalents of approximately US$4.39
million.



Our liquidity needs include (i) net cash used in operating activities that
consists of (a) cash required to fund the initial build-out, continued expansion
of our network and new services and (b) our working capital needs, which include
deposits and advance payments to search engine resources and other advertising
resources providers, payment of our operating expenses and financing of our
accounts receivable; and (ii) net cash used in investing activities that consist
of the investment to expand technologies related to our existing and future
business activities, investment to enhance the functionality of our current
advertising portals for providing advertising, marketing and data services and
to secure the safety of our general network, and investment to establish joint
ventures with strategic partners for the development of new technologies and
services. To date, we have financed our liquidity need primarily through
proceeds we generated from financing activities.



The following table provides detailed information about our net cash flow for
the periods indicated:



                                                                   Year Ended December 31,
                                                                  2022                    2021
                                                              Amounts in thousands of US dollars

Net cash used in operating activities                      $           (3,189 )       $      (8,838 )
Net cash provided by/(used in) investing activities                       552                (5,467 )
Net cash provided by financing activities                                   -                17,111
Effect of exchange rate changes                                          (145 )                  70

Net (decrease)/increase in cash and cash equivalents $ (2,782 ) $ 2,876

Net cash used in operating activities:

For the year ended December 31, 2022, our net cash used in operating activities of approximately US$3.19 million were primarily attributable to:


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(1) net loss excluding approximately US$2.22 million of non-cash expenses of

depreciation and amortizations; approximately US$0.34 million of

amortization of operating lease right-of-use assets, approximately US$0.19

million of share-based compensation; approximately US$1.85 million of gain

from change in fair value of warrant liabilities; approximately US$2.39

million of allowance for doubtful accounts; approximately US$0.60 million of

impairment on long-term investments; approximately US$2.12 million of

impairment on intangible assets; approximately US$0.003 million of deferred

tax benefit; and approximately US$0.11 million of non-operating income,

yielded the non-cash, non-operating items excluded net loss of approximately

US$3.91 million.



(2) the receipt of cash from operations from changes in operating assets and


      liabilities, such as:




  - prepayment and deposit to suppliers decreased by approximately US$1.65

million, primarily due to utilization of the prepayment made to suppliers as

of December 31, 2021 through Ad resource and other services received from


    suppliers during fiscal 2022;



- other current liabilities and accruals increased by approximately US$0.90

million in the aggregate, primarily due to delay paying these liabilities to


    improve the working capital status during the year;



- due from related parties in relation to advertising services provided to


    related parties decreased by approximately US$0.06 million; and




  - other current assets decreased by approximately US$0.002 million.



(3) offset by the use from operations from changes in operating assets and


      liabilities, such as:



- accounts payable decreased by approximately US$0.85 million, primarily due to

settlement of the amount due to a major internet Ad resource provider as of

December 31, 2021 during the year;




  - accounts receivable increased by approximately US$0.28 million;




  - advance from customers decreased by approximately US$0.42 million;



- operating lease liabilities and lease liabilities related to short-term leases

decreased by approximately US$0.34 million in the aggregate, due to payment


    for our office lease costs during the year; and




  - taxes payable decreased by approximately US$0.01 million.



For the year ended December 31, 2021, our net cash used in operating activities of approximately US$8.84 million were primarily attributable to:

(1) net loss excluding approximately US$0.63 million of non-cash expenses of

depreciation and amortizations; approximately US$0.21 million of

amortization of operating lease right-of-use assets; approximately US$7.03

million of share-based compensation; approximately US$11.33 million of gain

from change in fair value of warrant liabilities; approximately US$0.18

million of deferred tax expense; and approximately US$0.56 million of other


      non-operating losses, yielded the non-cash items excluding net loss of
      approximately US$5.41 million.



(2) the receipt of cash from operations from changes in operating assets and


      liabilities, such as:



- accounts payable increased by approximately US$0.50 million, due to more


    favorable payment terms granted by a new supplier;




  - tax payables increased by approximately US$0.03 million; and




  - other current assets decreased by approximately US$0.01 million.




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(3) offset by the use from operations from changes in operating assets and


      liabilities, such as:



- accounts receivable increased by approximately US$0.99 million, primarily due

to increase in total revenues for the year ended December 31, 2021, compared


    with that in previous year;




  - prepayment and deposit to suppliers increased by approximately US$2.06

million, primarily due to the increase in deposits and prepayments made for

the purchase of search engine marketing service from a key search engine and


    the purchase of other advertising resources from the related suppliers;




  - advance from customers decreased by approximately US$0.22 million;



- long-term deposits and prepayments increased by approximately US$0.07 million,


    which was the deposit made for the lease of our new office spaces in
    Guangzhou; and



- accruals, operating lease liabilities, short-term lease payment payables and

other current liabilities decreased by approximately US$0.62 million in the

aggregate, due to settlement of these operating liabilities during the year.

Net cash provided by/(used in) investing activities:





For the year ended December 31, 2022, our cash provided by investing activities
included the following transactions: (1) we provided short-term loans of US$2.60
million in the aggregate to two unrelated parties during the year. The current
interest rate is 5% per annum for both loans; (2) we received an aggregate of
US$2.05 million repayments of short-term loan principals, of which US$1.03
million was related to a loan provided in fiscal 2021, and a US$0.09 million
loan interest income; (3) we received a deposit refund of US$1.0 million, which
was paid in fiscal 2021 for a potential merge and acquisition transaction, as
there was no definitive agreement reached among the contract parties by the date
as agreed upon; and (4) we received an approximately US$0.01 million short-term
loan repayment from one of our unconsolidated investees. In the aggregate, these
transactions resulted in a net cash inflow provided by investing activities of
approximately US$0.55 million for the year ended December 31, 2022.



For the year ended December 31, 2021, our cash used in investing activities
included the following transactions: (1) we paid an aggregate of approximately
US$0.33 million for the purchase of vehicles, furniture and office equipment,
and for the leasehold improvement of our Guangzhou office; (2) we made an
aggregate of approximately US$2.26 million cash investment and temporary loans
to our investee entities, including an US$1.0 million investment for a 15.38%
equity interest in an entity, for jointly developing blockchain, key opinion
leader and e-sports platform and jointly operating IP data for e-sports and
games with strategic partners; (3) we paid US$1.16 million for the purchase of
an Internet Ad tracking system to further enhance the effectiveness of our
Internet advertising business; (4) we provided to an unrelated party short-term
loans of approximately US$2.95 million in the aggregate, of which an
approximately US$1.51 million was provided during 2021. The borrower repaid an
approximately US$1.30 million during 2021; (5) cash decreased by approximately
US$0.01 million as a result of deconsolidation of VIEs' subsidiaries during the
year; and (6) we made an aggregate of US$2.50 million deposit and prepayment for
other investing activities, including: (i) a US$1.0 million refundable deposit
for a potential merge and acquisition transaction, which had been refunded in
December 2022, as there was no definitive agreement reached by the date as
agreed upon; and (ii) a US$1.5 million prepayment in accordance with a
cryptocurrency mining machine purchase agreement, which was subsequently
cancelled due to the industry banning policies announced by the government. We
were refunded with US$1.0 million during the year and the remaining balance of
the US$0.5 million was charged off as our non-operating losses for the year
ended December 31, 2021, due to subsequent collection is considered remote. In
the aggregate, these transactions resulted in a net cash outflow from investing
activities of approximately US$5.47 million for the year ended December 31,
2021.



Net cash provided by financing activities:

For the year ended December 31, 2022, no cash was provided by or used in financing activities.





For the year ended December 31, 2021, we consummated an offering of
approximately 1.04 million shares of our common stock to certain institutional
investors at a purchase price of $17.95 per share. As part of the transaction,
we also issued to the investors and the placement agent warrants to purchase up
to 0.52 million shares and 0.07 million shares of our common stock,
respectively, with an exercise price of $17.95 per share and US$22.4375 per
share, respectively. We received net proceeds of approximately US$17.11 million,
after deduction of approximately US$1.60 million direct financing cost paid in
cash.



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Future Liquidity, Material Cash Requirements and Capital Resources





Our future short-term liquidity needs within 12 months from the date hereof
primarily include deposits and advance payments required for the purchase of
search engine marketing resources and other online marketing resources to be
distributed to our customers and payments for our operating expenses, which
mainly consist of office rentals and employee salary and benefit.



In addition, in order to further develop our core business, i.e., our Internet
advertising and related data service business, broaden and diversify the online
marketing channels for customers, reinforce our industry competitive advantage
and secure our client base, we are actively seeking target companies with
complementary online marketing resources for acquisition and/or joint ventures
cooperation. To date, we have not entered into any binding agreements with any
potential target. It is not yet certain when the potential acquisition and/or
cooperation will be consummated and what form(s) of consideration will be
transferred by us. If this transaction were to be consummated, it will
materially decrease our liquidity in the short run when the cash consideration,
if any, is transferred. However, upon consummation of the acquisition, operating
profits and new cash inflow may be generated from the acquired subsidiary, which
may also help to improve the overall gross margin and cash flow status of our
core business through the expected synergies of combining operations of the new
acquired subsidiary and our own. Except this, we do not have other material
non-operational cash requirements within 12 months from the date hereof.



Our current core business is to provide advertising and marketing services to
small and medium enterprises ("SMEs") in the PRC, which is particularly
sensitive to changes in general economic conditions. During fiscal 2022, there
had been repeated severe COVID-19 cases rebound in many provinces, including
first tier cities in China, such as Shanghai, Guangzhou, Shenzhen etc., regional
large-scale quarantine and business shutdown incurred, which resulted in
pandemic fears and in return severely affected the SMEs owners' confidence to
further expand their businesses, and thus adversely affected the SMEs owners'
demands on our online advertising and marketing services. As a result, our core
business suffered from a temporary decrease in revenues, and we experienced a
gross loss from our core business for fiscal 2022. Thus, we have been relying on
proceeds generated from financing activities for our liquidity in fiscal 2022.
In December 2022, after a severe lockdown in most parts of mainland China, the
Chinese government ended its three-year zero-COVID policy, most of the travel
restrictions and quarantine requirements were lifted accordingly. Although there
remain uncertainties as to the future development and impact of the COVID-19
pandemic, we anticipate a slow recovery of performance and improvement of cash
flow status of our core business in the next 12 months.



In order to improve operation performance, from early 2022, we started to
introduce our new SaaS services to our customers. The SaaS services were
designated to provide one-stop blockchain-powered enterprise management
solutions via our Blockchain Integrated Framework ("BIF") platform in forms of
unique NFT generations, data record, share and storage modules subscriptions
etc. However, the unexpected long-time quarantine and business shutdown measures
for COVID-19 epidemic control incurred throughout fiscal 2022 adversely affected
our promotion of the new SaaS services to our customers. To adapt to the
economic change and alleviate the impact of COVID-19 epidemic control measures,
we modified our short-term tactics of SaaS services into a more SMEs-friendly
way, for example, we introduced a more flexible payment method of pay per
generation of NFT. We generated approximately US$0.43 million of revenues from
this new SaaS services in fiscal 2022 and expect to generate approximately
US$0.90 million of revenues from the SaaS services within the next 12 months.
Although revenues from the new SaaS services business and its profitability have
not met our expectations, it is expected to bring us positive cash flow and
help to improve our liquidity, as these services are provided based on
technologies of our self-developed software platform, which does not need any
further material cash outflow to other third-party service providers.



In addition, for the next 12 months from the date hereof, we anticipate to
generate additional cash inflows and/or improve our liquidity through the
following: (1) our short-term working capital loans provided to unrelated
parties will mature within the next 12 months that we anticipate collecting
these loan principals and the related interest income within the next 12 months;
(2) if at any time we anticipate insufficiency of our working capital, we can
apply for revolving credit facility from commercial banks in the PRC to
supplement our short-term liquidity deficit. We have not experienced any
difficulties in obtaining such credit facility before, and this could result in
fixed obligations and incremental cost of interest; (3) in consideration of the
long-term cooperation history and good track records with our major suppliers,
we plan to negotiate with our suppliers for more favorable payment terms; and
(4) we plan to reduce our operating costs through optimizing the personnel
structure among different offices and reduce our office leasing spaces, if
needed. This may incur incremental costs related to employee layoff compensation
and contract termination penalty.



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Based on the above discussion, we believe that our current cash and cash
equivalents, our anticipated new cash flows from operations and investing and
financing activities, and our other liquidity improving measures will ensure we
have sufficient cash to meet our obligations as they become due within the next
12 months.



In the long term, beyond the next 12 months, we plan to further broaden the
application scenarios of our blockchain-based SaaS services to be offered to the
customers, continue expanding our core Internet advertising and marketing
business through acquisitions, and develop Internet advertising and marketing
channels that target overseas Internet users. As such, we may decide to enhance
our liquidity position or increase our cash reserve for future investments
through additional equity financing in the U.S. capital market. This would
result in further dilution to our shareholders. We cannot assure you that such
financing will be available in amounts or on terms acceptable to us, or at all.



C.     Off-Balance Sheet Arrangements



None.



D.     Disclosure of Contractual Obligations



In August 2022, we obtained a 9.9% equity interest in Guangdong Yong Fu Xiang
Health Management Co., Ltd ("Yong Fu Xiang"), through subscription of a RMB6.73
million (approximately US$0.97 million) registered capital of the entity in
cash, which amount was committed to be paid up before December 31, 2065.



In September 2022, we obtained a 9% equity interest in Guangzhou Yuan Qi Man Man
Technology Co., Ltd. ("Yuan Qi Man Man"), through subscription of a RMB0.09
million (approximately US$0.01million) registered capital of the entity in cash,
which amount was committed to be paid up before December 31, 2040.

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