ZW Data Action Technologies Inc. announced its strategic partnership with Digital Life (Guangdong Hengqin) Technology Co. Ltd. ("Digital Life"), pursuant to which the parities will work together on developing a specialized AI model tailored for the franchise industry. The goal is to amplify digital marketing capabilities by leveraging AI-driven methodologies.

The collaboration's cornerstone is the integration and analysis of diverse key data types to build a custom AI model designed for the franchise sector. By combining ZW Data's extensive 20+ years of data expertise and resources in the franchise industry with Digital Life's AI technologies, the partnership aims to develop a transformative tool. The utilization of sales data, customer data, supply chain information, market research, marketing campaign feedback, financial data, operational data, and online and mobile interaction data by both parties will enhance the model's accuracy and applicability.

Digital Life has achieved significant accomplishments in the AI field, establishing collaborations with the Hong Kong Science and Technology Bureau, China National Supercomputing Center, Macau University of Science and Technology, Sun Yat-sen University, and Jinan University. Leveraging its independently developed XFile LLM large language model framework and XID digital human-driven model technology, the company believe Digital Life will play a crucial role in building the AI model for the franchise industry. The collaboration aims for comprehensive coverage, spanning precise market analysis to personalized marketing strategies.

Building on the AI model for the Franchise industry, the Company expects to develop a series of efficient marketing tools, including content creation services and AI digital humans, thereby enhancing efficiency and accuracy in content production, business decision-making, and post-sale management within the Company. Powered by AI, the Company can provide clients with improved, personalized marketing creative directions and implementation plans through the comprehensive analysis and integration of massive data, scenarios, and content. Furthermore, by automating processes through machines and algorithms, ZW Data aims to optimize online and offline customer service, marketing, sales, and presentation workflows.

This technological advancement is anticipated to elevate overall marketing service levels, reduce sales personnel, and lower related labor costs, and management and operational pressures.