COMSCORE : Final 2014 Desktop Online Holiday Sales Reach $53.3 Billion, Up 15 Percent vs. Year Ago
January 07, 2015 at 11:56 am EST
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January 7, 2015
Final 2014 Desktop Online Holiday Sales Reach $53.3 Billion, Up 15 Percent vs. Year Ago
Spending in Final Week of the Season Pushes Totals to Slightly Beat Forecast
Cyber Monday Ranks as Heaviest Spending Day of the Season for 5th Consecutive Year
RESTON, VA, January 7, 2015 - comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season. For the holiday season, $53.3 billion was spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday (Monday, Dec. 1) once again ranked as the heaviest spending day of the year with more than $2 billion in desktop buying.
2014 Holiday Season Spending vs. Corresponding Days* in 2013
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home & Work Desktop Computers
Source: comScore, Inc.
Millions ($)
2013
2014
Percent Change
Nov. 1-Dec. 31
$46,546
$53,305
15%
Thanksgiving Day (Nov. 27)*
$766
$1,009
32%
Black Friday (Nov. 28)*
$1,198
$1,505
26%
Holiday Weekend (Nov. 29-30)*
$1,594
$2,012
26%
Cyber Monday (Dec. 1)*
$1,735
$2,038
17%
Thanksgiving thru Cyber Monday*
$5,293
$6,564
24%
Green Monday (Dec. 8)*
$1,401
$1,615
15%
Free Shipping Day (Dec. 18)*
$868
$926
7%
*Corresponding days based on corresponding shopping days
"The 2014 online holiday shopping season was very strong overall as spending slightly exceeded our fairly optimistic forecast heading into the season," said comScore chairman emeritus Gian Fulgoni. "Despite a shortened holiday calendar between Thanksgiving and Christmas and erroneous reports of flagging holiday sales, the American consumer proved resilient and flexed their spending muscle online this year. Increasing positive consumer sentiment, improving job growth and declining gas prices all combined to create a more favorable spending environment, and consumers responded by opening up their wallets in a way they hadn't since before the financial crisis. In the end, we saw growth rates in the mid-double digits as the online channel continued to gain meaningful share from brick-and-mortar."
Top 10 Desktop Spending Days in 2014 Holiday Season
Cyber Monday (Dec. 1), for the fifth consecutive year, ranked as the heaviest online buying day with $2.038 billion in desktop spending. The day after Cyber Monday ranked second for the season at $1.796 billion, followed by Green Monday (Dec. 8) with $1.615 billion and Black Friday with $1.505 billion. For the entire season fifteen individual days exceeded $1 billion in online spending via desktop, a significant increase from ten the previous year.
Top 10 Desktop Spending Days in 2014 Holiday Season
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home & Work Desktop Computers
Source: comScore, Inc.
Day
Desktop Spending ($ Millions)
Monday, Dec. 1 (Cyber Monday)
$2,038
Tuesday, Dec. 2
$1,796
Monday, Dec. 8 (Green Monday)
$1,615
Friday, Nov. 28 (Black Friday)
$1,505
Friday, Dec. 12
$1,463
Tuesday, Dec. 9
$1,343
Thursday, Dec. 11
$1,192
Wednesday, Dec. 3
$1,172
Wednesday, Dec. 10
$1,168
Tuesday, Dec. 16
$1,162
Weekly Online Holiday Retail Sales
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.www.comscore.com/companyinfo.
Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
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