Comscore, Inc. announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing it with critical measurement metrics across Nexstar's local TV, broadcast, network, and digital businesses. Comscore has provided local market measurement to Nexstar since 2010, but with continued evolution and innovation in its suite of insights and planning solutions across digital, social, CTV, and linear TV, Nexstar now sees unique opportunities to move Comscore into a leading currency provider position.

Together, Comscore and Nexstar will be able to deliver more precise audience insights across screens to help advertisers optimize total reach and measure the holistic cross-platform campaign with de-duplicated in-flight monitoring of key metrics such as reach and frequency, incrementality, and co-viewing. Comscore, a leading provider of currency-grade television measurement for local TV, provides measurement across all 210 local Comscore Markets. Comscore's National measurement is the summation of all 210 local markets, establishing Comscore as the foremost authority in comprehensive TV metrics.

At the core of Comscore's success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building to all 41,704 zip codes, and then seamlessly integrating into and elevating national metrics, Comscore continues to redefine excellence in linear TV measurement.