ComScore : Latest Whitepaper 2015 U.S. Digital Future in Focus Available for Download
March 26, 2015 at 09:32 am EDT
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March 26, 2015
comScore's Latest Whitepaper 2015U.S. Digital Future in Focus Available for Download
Key Insights on Digital Trends from 2014 and What It Means for the Year Ahead
Reston, VA, March 26, 2015 - comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2015 U.S. Digital Future in Focus whitepaper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead. To download a copy of the 2015U.S. Digital Future in Focus whitepaper, please visit: http://www.comscore.com/USFutureinFocus2015
Key topics covered in the 2015 U.S. Digital Future in Focus report include:
The implications of an increasingly multi-platform digital population
The fastest growing digital media properties and mobile apps
The continuing disruption of mobile in all facets of digital
How the major social network audiences stack up against each other
Digital advertising's transition to transacting on viewable impressions
The continuing growth of online video and emergence of mobile and over-the-top video
How total web searches are distributed among desktop, smartphone and tablet devices
The unrelenting growth of digital commerce and emergence of mobile commerce
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.www.comscore.com/companyinfo.
Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com
Tags: Advertising, Apps, e-Commerce, m-Commerce, Mobile, Multi-Platform, Search, Social, Video
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.