April 15, 2014
comScore Releases March 2014 U.S. Search Engine Rankings
RESTON, VA, April 15, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 67.5 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in March with 67.5 percent market share, followed by Microsoft Sites with 18.6 percent (up 0.2 percentage points) and Yahoo Sites with 10.1 percent. Ask Network accounted for 2.5 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent.
comScore Explicit Core Search Share Report*
March 2014 vs. February 2014
Total U.S. - Home & Work Locations
Source: comScore qSearch
Core Search Entity
Explicit Core Search Share (%)
Feb-14
Mar-14
Point Change
Total Explicit Core Search
100.0%
100.0%
N/A
Google Sites
67.5%
67.5%
0.0
Microsoft Sites
18.4%
18.6%
0.2
Yahoo Sites
10.3%
10.1%
-0.2
Ask Network
2.4%
2.5%
0.1
AOL, Inc.
1.3%
1.3%
0.0
*"Explicit Core Search" excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
19.4 billion explicit core searches were conducted in March, with Google Sites ranking first with 13.1 billion (up 9 percent). Microsoft Sites ranked second with 3.6 billion searches (up 10 percent), followed by Yahoo Sites with 2 billion (up 8 percent), Ask Network with 478 million (up 11 percent) and AOL, Inc. with 259 million (up 10 percent).
comScore Explicit Core Search Query Report
March 2014 vs. February 2014
Total U.S. - Home & Work Locations
Source: comScore qSearch
Core Search Entity
Explicit Core Search Queries (MM)
Feb-14
Mar-14
Percent Change
Total Explicit Core Search
17,687
19,358
9%
Google Sites
11,941
13,067
9%
Microsoft Sites
3,257
3,594
10%
Yahoo Sites
1,822
1,960
8%
Ask Network
431
478
11%
AOL, Inc.
235
259
10%
"Powered By" Reporting
In March, 68.9 percent of searches carried organic search results from Google, while 27.1 percent of searches were powered by Bing (up 0.1 percentage points).
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.www.comscore.com/companyinfo.
Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
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