Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nasdaq  >  COMSCORE, Inc.    SCOR

COMSCORE, INC. (SCOR)
Mes dernières consult.
Most popular
  Report  
SummaryQuotesChartsNewsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsofficial PublicationsSector newsTweets

comScore : 2018 "Online Banking in Europe" Report Shows 70 percent of the EU5 Digital Population Accessed a Banking Website or App in March 2018

share with twitter share with LinkedIn share with facebook
share via e-mail
0
06/14/2018 | 11:45am CEST

LONDON, June 14, 2018 /PRNewswire/ -- comScore today announced it has published its 2018 "Online Banking in Europe" report, which uses multi-platform data from five European countries (France, Germany, Italy, Spain and the UK) to highlight online trends impacting the banking sector, outlining key differences in consumers' behavioural patterns.

New comScore logo (PRNewsFoto/comScore, Inc.)

Online banking adoption is relatively high in Europe but still has plenty of room for growth; digital consumers in Spain were the most likely to visit banking sites or apps: 85 percent of the adult digital population did so in March 2018. Germany had one of the lowest ratios, at 61 percent, but had the largest market, with 33 million visitors of online banking sites or apps in March 2018. Also, seasonality of online banking usage varied between countries: peak activity occurred in the month of January in France, Germany and the UK. In Spain that peak was in May, while in Italy it was in October.

"The banking sector is transforming itself quickly, fuelled by changes in the competitive landscape, the technology landscape (think fintech), and consumer behaviour," said Guido Fambach, senior vice president, EMEA at comScore. "The 2018 'Online banking in Europe' provides a great overview of the current state of online banking. Last but not least, the report includes valuable marketer data about the heavy users of online banking services."

Insights included in the Report include:

  • Penetration of mobile banking was highest in Spain and Italy: in March 2018, 48 percent of digital consumers were accessing banking services through smartphones or tablets almost exclusively.
  • Heavy users represent 20 percent of the online banking audience, but 71 percent of the total time spent on the sites. The probability to find heavy users in different site categories varies widely. For example, in France they are 2.2 times more likely to be found on automotive sites than on social media sites. 

To download a copy of comScore's 2018 "Online Banking in Europe" report please visit www.comscore.com/online-banking-in-europe

About comScore
comScore (NASDAQ:SCOR) is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/comscore-2018-online-banking-in-europe-report-shows-70-percent-of-the-eu5-digital-population-accessed-a-banking-website-or-app-in-march-2018-300666337.html

SOURCE comScore


© PRNewswire 2018
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on COMSCORE, INC.
08:48aCOMSCORE : Top 10 movies
AQ
06/17COMSCORE : Announces Official Worldwide Box Office Results for Weekend of June 1..
PR
06/14COMSCORE : 2018 "Online Banking in Europe" Report Shows 70 percent of the EU5 Di..
PR
06/13COMSCORE, INC. : Unregistered Sale of Equity Securities (form 8-K)
AQ
06/12COMSCORE : CEO to Discuss Cross-Platform Measurement and Trust in Advertising at..
PR
06/11COMSCORE, INC. : Change in Directors or Principal Officers, Financial Statements..
AQ
06/11COMSCORE : 'Ocean's 8' opens with franchise-best USD 41.5M to top weekend
AQ
06/11COMSCORE : top 10 movies
AQ
06/11"Ocean's 8" tops North American box office in opening weekend
AQ
06/11"Ocean's 8" tops North American box office in opening weekend
AQ
More news
News from SeekingAlpha
06/12ComScore +1% as Loop Capital starts at Buy 
2017Why Nielsen Holdings Is An Attractive Buy 
2017ComScore's Problems May Go Beyond Its Accounting Investigation 
2017Cooper Tire, Hersha Hospitality rise on S&P index moves 
2017PREMARKET GAINERS / LOSERS AS OF 9 : 10 am