August 21, 2014 comScore's U.S. Mobile App Report Available for Download

Deep Dive into the Mobile App Medium Now Driving the Majority of Digital Behavior

Reston, VA, August 21, 2014- comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it's more important than ever before to gain a complete understanding of these audiences. To download a copy of The U.S. Mobile App Report, please visit: http://www.comscore.com/USMobileAppReport.

Key questions answered in the report include:

  • How fast has mobile app usage been growing?
  • How often are people using apps on each device?
  • What percentage of time are consumers spending on their top apps?
  • How do iOS users differ from Android users demographically and behaviorally?
  • Which mobile app content categories are we spending most of our time consuming?
  • How do the top apps compare in different age segments?

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



Tags: Android, Apps, Demographics, iOS, Mobile

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