Deep Dive into the Mobile App Medium Now Driving the Majority of Digital Behavior
Reston, VA, August 21, 2014- comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it's more important than ever before to gain a complete understanding of these audiences. To download a copy of The U.S. Mobile App Report, please visit: http://www.comscore.com/USMobileAppReport.
Key questions answered in the report include:
- How fast has mobile app usage been growing?
- How often are people using apps on each device?
- What percentage of time are consumers spending on their top apps?
- How do iOS users differ from Android users demographically and behaviorally?
- Which mobile app content categories are we spending most of our time consuming?
- How do the top apps compare in different age segments?
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.www.comscore.com/companyinfo.
Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com
Tags: Android, Apps, Demographics, iOS, Mobile
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