McDonalds positive configuration militates for a bullish position.
The fundamentals of worlds number one fast food company dont need to be highlighted. Steady growth, visibility and margin stabilization, the group has real qualities. Admittedly, it is valued 16.2x (P/E Ratio) on 2015 estimation because this is a group that regularly meets its objectives. Therefore, the consensus remains largely buyer.
Technically speaking, the stock performs well in the short term, since its rebound on the USD 93. The USD 103.6 will be closely watched. The company will provide an update on its activities on May 8th. This may provide an opportunity for crossing this resistance that was already tested in 2013.
Therefore, a purchase could be done over this area, targeting a new bullish goal towards USD 110. Once initiated, a stop-loss will be placed under the entry points to protect the trade.