WEDIA, ,a leading software solutions provider dedicated to multichannel marketing and communications, has completed the acquisition of NewLC, a mobile marketing and application development company based in Rennes, France. The acquisition consolidates WEDIA's strength in mobile marketing technologies and customized mobile application development.

NewLC is a leading provider of complex mobile applications and has long-standing, marquee clients including Nokia, Orange, SFR and NXP. Since 2004, NewLC's six-person team has specialized in marketing to smartphones and tablet PCs, targeting platforms such as iPhone, iPad, Android, Symbian, Bada, Java, Linux and Windows Phone. NewLC is a prominent contributor to the open source movement in France.


The mobile expertise of the NewLC team complements WEDIA's mobile developers. Both teams are based in Rennes, France, facilitating the merger process and the creation of synergies.


NewLC has extensive experience developing and implementing mobile applications dedicated to communications and sales offers, such as publishing product catalogs for tablet PCs. The acquisition is expected to help WEDIA further strengthen its position in a fragmented market for mobile marketing software. WEDIA hopes to realize its goal to become a leading provider of Marketing Asset Management (MAM) software for producing marketing communications for web, print and mobile.

The cash acquisition was first announced in Europe in December 2011, and the transaction was recorded in the consolidated accounts in December 2011.

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