After a new international call for tender lasting several months, the Wedia solution has been selected by one of the world's leading pharmaceutical and agrochemical groups. For this client, there are many objectives: sharing content between all of its entities, integrating the solution seamlessly with its application ecosystem (CMS, PIM, etc.) and, above all, delivering marketing content that is contextualized to the country, audience and the devices used across all websites, brand sites and social networks.