AnyMind Group announced a strategic partnership with Treasure Hunter, which will see a pooling together of AnyMind Group's proprietary technology and Treasure Hunter's resources. AnyMind Group expanded operations to South Korea in November 2023. Based out of Seoul, Korea, with a presence in Hong Kong and Mainland China, Treasure Hunter is one of the MCNs in Korea and is creating a second-generation business model that breaks away from the agent-centric, first-generation MCN model by venturing into the global market through creator management solutions (MaaS), multi-labels and SaaS-based creator business solutions.

The company provides creators with monetization services on platforms such as TikTok, YouTube, Instagram and Naver TV, content and growth consulting supported by its SaaS-based analytics system, branded content production and collaborations, integrated channel management for brands, live commerce, private label and merchandising of creator products. On the other hand, AnyCreator, a web and mobile app-based platform that enables creators to track social media analytics and discover brand collaborations. On the other hand, marketers can discover and collaborate with these creators through the company's influencer marketing platform, AnyTag.

The company also runs a program called "AnyMind D2C for Influencers," which enables creators to create, launch and manage their own brand and merchandise with the help of its proprietary platforms including AnyX for multi-channel e-commerce analytics and management, AnyLogi for logistics management, AnyChat for customer engagement, and AnyFactory for product manufacturing. The partnership will provide creators and marketers globally with access to technology, services, and influencer networks from both companies, and provides AnyMind Group with an immediate pool of creators and influencers in South Korea for marketers globally to tap on.