ArcAroma AB announced that it has signed an evaluation contract with one of the world´s largest producers of apple juice. The contract concerns the evaluation of juiceCEPT® in the treatment of carrots, with the goal to increase extraction of beta-carotene and also to improve the sensory qualities of the product. During the project, the rent for the unit will amount to EUR 16,000. The project begins in September and lasts all four months of the harvest season. After completion of the evaluation, the juice producer has the option to buy juiceCEPT® for the price of EUR 284 000. The juice producer produces freshly squeezed juice, concentrate and purees and is a global producer and supplier of technology-based natural ingredients, systems and integrated solutions for the food and beverage industry.