ArcAroma AB (publ) announced that signed a strategic partnership agreement with ZhongWu on the joint development of the “Super Juice” market in China. Target to sell at least 40 CEPT® systems, with a Net Sales value of 140 MSEK in the coming 3 years. At the signing of the agreement, ZhongWu buys a juiceCEPT®plus for 3 MSEK. The partnership with ZhongWu targets the co-development of the significant potential of the Premium juice market in China. The first step is to jointly establish a “China Super Juice R&D Center”, which aims to validate various types of Premium juices based on ArcAroma’s juiceCEPT®plus system to obtain the local industry acceptance of the process and consumers qualifications. ZhongWu will immediately buy a juiceCEPT®plus Odin system after signing the partnership agreement. ArcAroma and ZhongWu target to sell at least 40 juiceCEPT®plus systems during next three years with a Net Sales value of 140 MSEK. When ArcAroma Shanghai reach a sales volume of 100 CEPT® machines per year local production will be considered. There is significant growth potential in the Premium juice market in China. As per the statistics by Frost & Sullivan, in 2019 the total juice market is 144 billion RMB in China, the Premium juice market is around 7% share. However, the Premium juice market grows at 13% per year in average while the traditional juice at only 0.4%. As a reference the Premium juice market share in Japan is now 30% and that indicates the level that China might reach.