LONDON, Dec 7 (Reuters) - Austria's BAWAG Group is the leading bidder for Barclays' German consumer finance unit, people familiar with the matter told Reuters.

The bank has been competing for the German business against Credit Agricole and a private equity consortium of Warburg Pincus and Centerbridge, the people said, speaking on condition of anonymity.

There is no certainty the talks, which are at an advanced stage, will lead to a deal. Representatives of Barclays and BAWAG declined comment.

(Reporting by Pablo Mayo Cerqueiro, Emma-Victoria Farr. Editing by Anousha Sakoui and Elisa Martinuzzi)