Constellium SE partnered with Chanel Fragrance & Beauty and g.pivaudran to introduce a packaging including recycled aluminium for Chanel's mascara line "Le Volume." The mascara packaging will now incorporate 10% to 20% of post-consumer recycled (PCR), depending on the model. Constellium collaborated on this project with luxury packaging specialist g.pivaudran since 2018, overcoming technical challenges such as issues with deep stamping and maintenance of a smooth or brushed decor. The companies also worked to ensure maintenance of aesthetics following anodization and sought to ensure stability of raw material featuring recycled content.