DGTL Holdings Inc. announced a new annual PaaS licensing contract signing by its wholly owned subsidiary, Engagement Labs Inc. Following a successful digital advertising performance measurement study, this global leader in diverse technologies has now signed an annual PaaS licensing contract valued at more than CAD 290,000. After an extensive review process, TotalSocial® was selected to be part an integral of this client's global brand scorecard and tracking. Engagement Labs Inc. is now the only external analytics technologies provider to deliver data on behalf of this client.

The TotalSocial® platform license provides comprehensive and continuous access to a unique proprietary technology designed to gather and analyze online and offline consumer data. TotalSocial® boasts an extensive database which has been collecting high-quality quantitative and qualitative consumer data on over 600 global brands, 24 hours a day, 365 days a year, for over a decade. Target datasets are analyzed, charted, and presented in a dashboard flightdeck that score key brand equity and competitive positioning metrics, in real-time, across a wide range of parameters, for powerful insights to enhance future brand marketing tactics.