DGTL Holdings Inc. announced that its wholly owned subsidiary Engagement Labs Inc. has secured a new Platform-as-a-Service (PaaS) contract from a NYSE listed multinational food, snack, and beverage corporation with a current market capital in excess of USD 300 billion. This Fortune 500 client has leveraged the TotalSocial platform for several of its now twenty-three major brands and recorded over USD 1 billion in annual sales in 2022. The contract is focused on measuring the effectiveness of a digital advertising and multimedia marketing spend for a recent product innovation campaign.

Description of services includes an in-depth consumer research data-analytics report from over 1,500 respondents interviewed online to measure online and offline (word-of-mouth) data and critical KPIs (key-performance-indicators) for the brand. In doing so, Engagement Labs Inc. created a new primary research field study to measure the effectiveness of marketing efforts and the impact of the campaign on brand equity. A post- campaign report highlights relevant findings that include; performance KPIs, offline word-of-mouth, and key comparisons to previous metrics to be used to maximize attribution of future marketing efforts.

Primary insights are the incremental and additive impact of the campaign on; brand awareness (and favorability), recall of campaign marketing activations, volume of word-of-mouth and online "buzz", recall of key brand imagery statements, and benchmark performance versus competitors.