Grupo Elektra Appoints Elena Alti Ortiz as Chief Marketing Officer
January 31, 2022 at 03:04 pm EST
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Grupo Elektra announced that it Supervisory Committee appointed Elena Alti Ortiz as the new Chief Marketing Officer, aiming to continue strengthening the Company´s more valuable brands. Elena Alti will be responsible for reinforcing the value and positioning of Grupo Elektra's brands (Banco Azteca, Italika and Elektra), innovating and coordinating marketing strategies that efficiently communicate - through digital and traditional channels - the value proposition of these companies, for millions of Mexicans, in addition to sharing their purpose, mission and identity. Elena has more than 25 years of experience leading the marketing and communication areas of major multinational companies and advertising agencies.
Throughout her career, she has led marketing projects, brand building, customer experiences and digitization. Elena Alti will help consolidate Grupo Elektra's brands and identity, widely communicating its value propositions and generating happy moments for its thousands of customers.
Grupo Elektra SAB de CV (Elektra) is a Mexico-based company primarily engaged in the banking and retailing sector. The Company is a financial services and specialty retailing company in Mexico and Central and South America, as well as a short-term non-bank loan provider in the United States. Its Retail Business segment comprises the sale of motorcycles, cell phones, appliances in general, electronics, furniture, among others; and provision of services, such as electronic money transfers, extended guarantees, airtime, and mobile virtual network operation. Its Financial Business segment provides banking and financial products and services like consumer credit, personal loans, commercial loans, savings accounts, term deposits, debit cards, credit cards, life and casualty insurance, retirement fund management options, brokerage services, and short-term non-bank loans. Elektra operates more than 7,000 points of contact, including approximately 4,600 in Mexico; close to 600 in Central and So
GRUPO ELEKTRA, S.A.B. DE C.V. 
