Guild Esports Plc announced the appointment of Glynn Jones as Director of Agency Partnerships for Guild Studios, the Company's in-house production and creative division, with effect from 29 January 2024. Mr. Jones is a seasoned media professional with over 13 years of experience working both agency and client-side across the digital industry. Most recently, Mr. Jones served as Agency Partnerships Lead for the UK at Snap Inc. ("Snap"), the social media company which developed and operates social media platform Snapchat.

At Snap, he managed commercial partnerships with major agency holding companies and identified new revenue opportunities by onboarding new brands as well as scaling existing advertisers. Snapchat is used by 90% of 13-24-year-olds in the UK, providing him with valuable exposure to Guild's Gen Z target audience (source: Snap Inc., 2023). Mr. Jones has additional advertising and client management experience from his previous roles as Social Advertising Director at communications agency Manning Gottlieb OMD and as Social Media Manager at media network group Starcom, where he led award-winning digital campaigns for clients including PlayStation, Sony Music, Starbucks, Samsung International and P&G.