IMImobile PLC announced that it has partnered with American Senior Communities (ASC) to help support its strategic approach for effectively communicating COVID-19 information to resident families and employees for nearly 90 facilities across Indiana. The IMImobile solution enables ASC to calm concerns and fears of families distanced from loved ones residing in their nursing homes, while meeting the Indiana State Department of Health communication guidelines. The program, which launched May 4th, allows families and employees to receive consistent updates and information about their local nursing home facility via SMS. As needed, detailed information is posted on a customized website and accessible through a link inserted in the text message. The solution reduces waiting times and prevents an increasing number of calls coming into the facilities. However, its power lies in the ability to quickly send relevant information to different user groups. With more and more consumers wanting to be contacted through digital channels, enterprises must adapt their communications strategies to provide multi-channel digital solutions. This allows for the proactive, consistent, and relevant communication of updates and information—increasing satisfaction and reducing costs.