Innovaro, Inc. and DataMentors LLC have entered into an agreement which gives DataMentors the ability to integrate LaunchPad Listen into their DataFuse solution. The new option to DataFuse, called "SocialAppeal", will be powered by Innovaro's LaunchPad Listen and will provide sentiment and analytical analysis of postings on social media sites. SocialAppeal is an innovative solution, one of the first tools in the market to automatically integrate social intelligence into a marketing database.

This new offering by DataMentors will further strengthen their leadership position in the data quality and management space.