Innovaro, Inc. announced the latest of its Launch Pad suite 'LaunchPad Listen'. The new Listen will allow the user company to mine social media and blogs to capture what people are saying about the company, products or the user competition. Listen gives companies the ability to automatically scan social media sites such as Twitter, Facebook, Google+, and Yelp in addition to blogs, and websites.

Listen allows users to utilize Boolean search terms giving them extreme flexibility to be as granular or as broad as desired. Because Listen also takes full advantage of the LaunchPad semantic engine and clustering, users have full control over how the results are presented and analyzed. The sentiment of the resulting information is then scored as positive or negative using a scale of plus nine to minus nine.

Additionally, the results can be archived and input directly into the LaunchPad innovation suite as observations and clustered to allow users to drill into key areas of interest or concern. Furthermore, the addition of Listen can help large marketers manage their big data issues.