LPP has launched its first Mohito brand stationary shop in Italy, a year and a half after the brand's debut in the online retail channel there, the company said in a press release. The first Mohito shop started operations on Thursday in Marcon near Venice and in April, Mohito will launch one more store in Milan. Part of the group's portfolio, Mohito is the third LPP brand present in Italy.

Last autumn, Reserved made its debut in Milan and is already present there in two locations. Sinsay, on the other hand, made its debut in Marcon over a year ago. According to the company, the change in strategy has accelerated LPP's growth plans in European markets such as Italy, Greece and the UK.

In 2023, the company opened three new Reserved brand locations in London, and in May it plans to launch another outlet of the brand there in Westfield White City.