Magnite announced a global partnership with Scope3 to make carbon emissions data available across Magnite's extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance. As part of the partnership, Magnite will offer Green Media Products (GMPs) powered by Scope3 data.

GMPs enable advertisers and media buyers to easily identify supply paths that inherently block climate risk (high carbon) inventory. Scope3 built and uses the industry's most granular and comprehensive emissions data model designed to accurately measure the carbon emissions from digital advertising.