Tennis Australia Taps Magnite for Programmatic Advertising and Implements Demand Manager

Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, (DSPs), to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. The Company's streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution for workflow, yield management and monetization, across both programmatic and direct-sold video inventory.