NoHo Partners establishes a new business unit focused on events and experiences, targeting a leading position in the Nordics. As of 1 November 2022, Maria Koivula has been appointed Director of the new NoHo Events business and member of NoHo Partners Plc's Executive Team in Finland. She has extensive experience of expert and leading positions in the restaurant business, among others in Palace Kämp Group, Center-Inn Oy and Royal Ravintolat.

Most recently, Maria was CEO of Kanresta Oy during 2017-2022.