Perion Network Ltd. Revises Earnings Guidance for the Fiscal 2024

Perion Network Ltd is an Israel-based global technology. The Company delivers the digital advertising. ecosystem, providing brands, agencies and publishers with a holistic ability to identify and reach their customers across all channels with high-impact creative units that are orchestrated by its proprietary Intelligent Hub (iHUB), which offers cross-sell. Perion Network Ltd operates in three main pillars of digital advertising: ad search, social media, and display ,video or CTV. Another aspect of Perion’s technological solutions, is SORT technology. SORT alternative technology is a machine learning model that analyzes millions of data combinations to create cookieless targeting groups consisting of people who think and react to ads like one another.