PPHE Hotel : Annual Reports Presentation 2022

COMPANY PROFILE

BUILDING

MOMENTUM

VALUE &

PARTNERSHIPS

2022

PARTNER BRAND

PPHE HOTEL GROUP

COMPANY PROFILE 2022

WHAT SETS PPHE APART?

KE Y FE ATURES

01

T H E B U S I N E S S

M O D E L

Integrated developer, owner and operator

- Real estate sits at the heart of our strategy

- Our "buy, build, operate" business model provides exposure and returns across the entire hospitality real estate value chain

- Strong preference for assets with development and/or repositioning potential

- Diversified real estate portfolio focused predominantly on European gateway cities and select resort locations

02

F O C U S O N

E Q U I T Y VA L U E

Unique approach to capital structure

• Driving NAV growth through development, property repositioning and operational excellence
• Growth driven by capital recycling through raising funds (both third party equity and debt) at asset level, without diluting PPHE shareholders
• Multiple sources of capital providing a hedge against current market fluctuations
• Maintain strong banking relationships throughout economic cycles

03

H O S P I TA L I T Y

M A N A G M E N T

P L AT F O R M

All disciplines under one roof

• Scalable hospitality management platform with growth potential through managing fully-, jointly- and third party owned properties
• Exclusive partnership with Radisson Hotel Group, providing benefits of scale, access to powerful brands, connection to worldwide reservation system and loyalty programme
• All hospitality management disciplines in-house, with strong operating credentials
• Long term management agreements, providing base fee income with performance- based incentive mechanisms

• A multi-disciplined Board and a loyal executive team with a strong track record
• Entrepreneurial mindset is the cornerstone of the Company's DNA
• Strong shareholder alignment with founder Board members holding 43% of the shares (true custodians of shareholder capital)

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