On May 8, 2024, Sienna Senior Living Inc. announced that Geoff McIlmoyle joined Sienna as the Executive Vice President of Aspira Retirement Living. Geoff is a seasoned executive with a strong background in retail, commercial sales, leadership, strategy, and mergers and acquisitions. Prior to joining Sienna, Geoff held senior leadership roles at Mark?s Commercial, the B2B business unit at Mark?s and a division of Canadian Tire, where he was responsible for maintaining the company?s strategic growth agenda, and at Ernst & Young, were he focused on providing advice on strategic transactions, including acquisitions, divestitures and capital raising.

Geoff's broad experience will be invaluable as he assumes his new role at Sienna, where he will drive the mission to establish Aspira as Canada?s most trusted and loved senior living provider.