The Habit Restaurants, Inc. announced its partnership with Pentagram. This collaboration marks an exciting time for both brands as they embark on a transformative journey to redefine Habit Burger Grill's visual brand identity. By investing in a refreshed visual brand identity, The Habit Burger Grill aims to strengthen its market position, elevate brand recognition, and create a lasting impression among customers.

After an extensive and highly competitive selection process, Pentagram emerged as the clear choice to lead this exciting initiative. Marketers at The Habit Burger Grill understand the significance of visual brand identity in today's competitive landscape. As a beloved brand with a rich history and a loyal customer base, the team believes that partnering with Pentagram will translate the Habit Burger's story into creative, tactical branding.

With a hands-on approach, the owners of Pentagram will personally oversee the project, ensuring that every aspect aligns seamlessly with Habit Burger Grill's unique vision of capturing the essence of California's feel-good food culture. Through this collaboration, Habit Burger Grill aims to create a visual identity that not only reflects their commitment to quality and innovation but also engages customers on a deeper level. The brand aims to establish a look and feel that truly embodies its unique essence and becomes unmistakably its own.

The Habit Burger Grill was named in Thrillist's list of "Underrated Burger Chains that Need to be in Every State!" With its cooked-to-order mantra, The Habit Burger Grill's open flame sears a distinctive smoky flavor into their famous Charburgers, fresh marinated chicken, and sushi-grade ahi tuna. Guests at The Habit Burger Grill can always count on freshly made, handcrafted quality served up with genuine hospitality.