B Bridgeline Digital, Inc. announced a new partnership with a national insurance provider to implement Bridgeline's HawkSearch on its customer resources portal and app. HawkSearch will support the company's growth strategy by integrating its AI-powered search to allow clients to navigate thousands of pages within its customer service portal and claim management app. The insurance company is leveraging HawkSearch's Rapid UI to quickly launch its site search to help clients and prospective clients find FAQs, policy information, and documents in their online resource library.

The FAQ section uses accordion functionality for ease of navigation, while the Pages tab directs users to the appropriate content. With HawkSearch's Rapid UI and developer portal, the insurance company's in-house team will be able implement HawkSearch themselves, exemplifying the seamless integration of Bridgeline's technology with the client's existing site infrastructure. HawkSearch will also incorporate AI-driven policy recommendations and merchandising rules to promote additional products available specific to the state of origin to drive increased order value and conversion.