Bridgeline Digital, Inc. announced Schaedler Yesco has chosen Bridgeline's HawkSearch to power its website's search. HawkSearch will enhance Schaedler Yesco's eCommerce strategy by offering precise search tailored to electrical industry professionals and consumers alike. This includes advanced part number search functionality for both full and partial numbers, unit of measurement conversion, and merchandising tools to run product-specific campaigns.

The implementation enables customers to conduct searches using partial product numbers or descriptions of an item's function. For example, a customer seeking an indoor lighting fixture with a remembered fragment like "MG-3R" or its ?3-inch LED indoor downlight fixture? can input this into HawkSearch.

The system quickly suggests relevant matches, such as the "Philips PHLFIXT MG-3R-06930-NF-1W 3" ROUND LED MINI GIMBAL DOWNLIGHT," showcasing its precision in handling both partial information and functional descriptions. HawkSearch's adoption by Schaedler Yesco underscores Bridgeline's growing influence in the electrical distribution market, joining other leading distributors like Kirby Risk and State Electric Supply in leveraging HawkSearch to increase their online growth. This trend highlights Bridgeline's dominance in providing search tailored to the unique requirements of the electrical industry.