Bridgeline Digital, Inc. announced Schaedler Yesco Distribution has implemented Bridgeline's HawkSearch on its Optimizely powered eCommerce site using the Xngage Connector for HawkSearch. HawkSearch will enhance Schaedler Yesco's eCommerce strategy by offering precise search tailored to electrical industry professionals. This includes advanced part number search functionality for both full and partial numbers, unit of measurement conversion, and merchandising tools to run product-specific campaigns.

With HawkSearch, a customer can input a general description like ?smoke detector?, or a specific model, ?BRK CO5120BN.? The system swiftly suggests relevant matches, such as ?BRK CO5120BN CARBON MONOXIDE ALARM W/BATTERY,? demonstrating its efficiency in handling both partial details and functional descriptions.

The HawkSearch implementation by Schaedler Yesco is a testament to Bridgeline's expanding footprint in the electrical distribution sector, alongside other prominent distributors such as Kirby Risk and State Electric Supply who also use HawkSearch to power their eCommerce site search. This movement emphasizes Bridgeline's leadership in offering AI-powered search technology specifically for the electrical industry's distinct needs.