United Breweries Limited appointed Vivek Gupta as managing director and chief executive, effective 25 September 2023, the brewer said in a filing to the exchanges Thursday. Gupta has spent over two decades in leadership and commercial roles at P&G, working across various categories, from everyday consumption to premium categories. His last position with P&G was as managing director of Australia and New Zealand.

He joins UBL from business-to-business platform Udaan. Along with the UBL leadership team, Gupta will be responsible for driving sustainable growth for the company. He will lead the premiumization of UBL's portfolio, including strengthening the iconicity of Kingfisher.

Gupta's appointment comes after the resignation of Rishi Pardal on 16 February followed by a six months' notice period. The company has since had a vacuum in top management. Gupta shall hold office as MD and CEO for a period of five years, extendable thereafter subject To Approve the shareholders, the company said in its filing.

Gupta (47) is an engineering graduate with a Master's in business management from IIM, Ahmedabad.