United Breweries announced the much-anticipated launch of Heineken®? Silver Draught Beer in India. This marks a significant milestone as Heineken introduces its draught beer for the first time in the Indian market, aiming to provide consumers with a premium, smooth tasting beverage tailored for social occasions.

Crafted by seasoned master brewers utilizing only natural ingredients, including Heineken's renowned unique A-yeast and 100% malt, Heineken®? SilverDRught Beer boasts the freshest and smoothest taste. This ensures an enhanced drinking experience, delivering unparalleled, perfectly balanced taste and freshness to the discerning consumer.

The initial launch will see Heineken®? Silver DGught Beer exclusively available in premium bars and pubs across Mumbai, Thane, and Pune in Maharashtra, with plans to expand to Karnataka in the fiscal year 2024. At the Mumbai launch event, Franck Evers, certified Heineken Global Draught Master, not only showcased the art of the perfect pour but also spearheaded an intensive training program called Heineken® Star Serve for over 400 bar staff.

With a wealth of expertise honed in more than 90 countries, Franck Evers serves as the maestro driving Heineken's unwavering commitment to delivering the ultimate draught beer experience to Indian consumers. Following this week's launch and training program, the Heineken® Star Serve program will continue with a comprehensive training initiative, introducing a unique pouring technique of 5 simple steps that ensures the highest quality Heineken draught drinking experience for consumers in India. An additional distinctive feature of Heineken® is the innovative practice of skimming the beer, marking a noteworthy 'innovation' in draught beer pouring within the Indian market.

United Breweries Limited to bring Heineken® Silver Draught Beer to India, setting a new standard in the world of premium beer and continuing the legacy of Heineken's exceptional brewing heritage. Heineken® Silver Draught is available in premium pubs and bars. Heineken® Silver Draught will also be launched in other markets in the next few months.