market research analysts forecast the global
baby bottle warmers and sterilizers market to grow at a
CAGR of nearly 7% during the period 2018-2022, according to their
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Technavio has published a new market research report on the global baby bottle warmers and sterilizers market from 2018-2022. (Graphic: Business Wire)
Smart connectivity in baby bottle warmers is the latest trend in the
market. Smart home systems that use the Internet for security and
control systems, kitchen appliances, lighting, and other home appliances
are increasingly gaining popularity at a global level. Therefore, to
gain customer's attention and market share, vendors are integrating
smart connectivity features in the baby bottle warmers. Tech-savvy
customers are constantly looking for appliances that could provide them
a convenient, easy, and comfortable lifestyle. Health concern among new
parents has led them toward purchasing smart bottle warmers and
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In this report, Technavio analysts highlight technology innovation and
portfolio extension as a key factor contributing to the growth of the
global baby bottle warmers and sterilizers market:
Technology innovation and portfolio extension
leading to product premiumization
Bottle warmers are used for heating expressed breastmilk or formula milk
at an appropriate temperature. Vendors focus on technology innovation
and portfolio extension, which leads to product premiumization.
Therefore, vendors innovate their product offerings by incorporating
advanced technologies, to gain market share. Smart connectivity is one
of the latest technologies incorporated in baby bottle sterilizers, and
new bottle sterilizers can be easily connected to smartphones or tablets
using wireless technology such as Bluetooth, which can send alerts and
control and monitor the bottle warmers from anywhere in the house.
Other product innovations by vendors include multifunctional bottle
sterilizers. For instance, Koninklijke Philips offers a bottle
sterilizer named Avent 4-in-1 electric steam sterilizer, which has a
unique design and can be used in four different ways. This product can
fit baby bottles and accessories conveniently and organize them easily.
Vendors such as Munchkin, Arstana, and Jackel International offer
on-the-go bottle warmers which can be easily used by parents while
According to a senior analyst at Technavio for toys
and baby products research, “Innovative features in bottle
warmers and sterilizers may propel the growth of the global baby bottle
warmers and sterilizers market during the forecast period. Manufacturers
can extend their product line and develop more premium products with the
use of advanced technology, which augurs well for the growth of the
market during the forecast period.”
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Global baby bottle warmers and sterilizers
This market research report segments the global
baby bottle warmers and sterilizers market by distribution
channel (offline and online), by product (sterilizers and warmers), by
end-users (residential user and other users) and key regions (the
Americas, APAC, and EMEA).
Based on end-user, the market can be categorized into segments such as
residential user and others. The others segment includes hospitals,
healthcare centers, childcare institutes, orphanages, hotels, resorts,
and homestays. In 2017, the residential user segment accounted for more
than 82% of the global market, which is expected to reach decline by
close to 2% by 2022.
In 2017, the Americas dominated the global baby bottle warmers and
sterilizers market with most of the share stemming from the US, Canada,
and Mexico. The Americas was followed by EMEA and APAC.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180425006381/en/