The Pulse Beverage Corporation announced earnings results for the first quarter ended March 31, 2017. For the 3-month period ended March 31, 2017 The company reported gross sales of $368,442 versus $737,414 for the comparable period in 2016. This represents a decrease of $368,792 or 50.0%. Net operating loss was $316,108 compared to a loss of $371,980 for the comparable period in 2016. This represents an improvement of $55,872 or 15.0% against a revenue decrease for the period of 50.0%. Net loss for the quarter was $1,330,997 compared to $557,267 for the comparable period in 2016 an increase of $773,730. Excluding the non-cash Derivative Liabilities charges for the net loss for the 3-month period ended March 31, 2017 the net loss decreased to $398,632 from $557,267 an improvement of $158,635 or 28.5% for the comparable period in 2016.

The company believes that it become profitable on an EBITDA basis during 2017 when The company anticipates being able to achieve record quarterly sales. The goal of the company is to earn a net income profit in 2018.