The Pulse Beverage Corporation announced earnings results for the year ended December 31, 2016. For the year ended December 31, 2016, the company reported gross sales of $2,833,387 versus $3,730,676 for 2015. This represents a decrease of $897,289 or 23.9%. This decrease is consistent with the planned restructuring of the company's operations designed for higher sales per employee, and also to allow Pulse to sell products directly to retailers instead of competing for distributor attention against larger and more well-known brands. Therefore, while the company reported a net operating loss of $2,574,173 versus $2,466,273, an increase of $107,780 for the 12 month periods ended December 31, 2016 and 2015 respectively, the actual results excluding that one-time charge are considerably improved. The net operating loss for the year-ended December 31, 2016 (after deducting the one-time charge of $1,031,540 for the intangible asset write-off) was $1,542,513, compared to $2,466,273 for the year ended December 31, 2015, a reduction of $923,760. This represents a 37.5% reduction in the operating loss for 2016 compared to 2015, and represents a very positive result from the company's corporate restructuring. Net loss for 2016 was $3,447,550 versus $2,708,926 for 2015, an increase of $738,624.

The company provided earnings guidance for the full years of 2017 and 2018. The company should be able to become profitable, on an EBITDA basis, during 2017, and the company's goal is to earn a net income profit in 2018.