The Pulse Beverage Corporation reported earnings results for the third quarter and nine months ended September 30, 2017. For the quarter, the company reported gross sales of $467,966 against $709,754 for the comparable period in 2016. This represents a decrease of $241,788 or 34.0%. This decrease is consistent with the planned restructuring that continues in 2017 of the Company’s operations that was designed to achieve higher sales per employee and to allow the Company to sell its wares directly to strategic retailers. Net operating loss was $922,137 compared to a loss of $683,262 for the comparable period in 2016. For the nine months the company reported revenues were $1,264,672 against $2,450,949 a year ago. Non-GAAP net loss was $1,368,904 against $1,290,114 a year ago.